Digital Marketing & Data Specialist

Hull Lift Truck • Grand Rapids, MI

3d • Onsite

About The Position

Hull Lift Truck, Inc. is currently seeking a Digital Marketing and Data Specialist. The Digital Marketing and Data Specialist represents Hull Lift Truck, Inc. in the promotion of material handling solutions and engaging with customers and prospects on digital platforms including but not limited to; social media, click dimensions, website lead submissions, and more. As the Digital Marketing and Data Special, you are responsible for identifying marketing trends in the industry to engage prospects and generate leads and implementing them into Hull's marketing calendar. Additionally, you will support the Marketing Manager in collaboration in Microsoft Dynamics 365 to provide the proper customer data for marketing efforts within the CRM (i.e. email marketing campaigns). You will continuously learn about the industry and be equipped to bring all knowledge of Hull's value propositions in capabilities, solutions, and products to market to both customers and prospects. Hull Lift Truck is proud to consistently be the top performer within the Toyota dealer network. This is achieved through strong marketing programs, award winning service & parts department, a management team that fosters a learning environment and the # 1 selling lift truck in the US!

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Strong understanding of software systems including Adobe, Google Business, CRM and social media platforms
• Ability to assemble and present professional presentations
• Experience on social media and producing professional content for a business page

Nice To Haves

• Strong interpersonal, organizational and time management skills
• Highly motivated, self-starter able to communicate effectively
• Excellent oral, written and formal presentation skills
• Results-oriented
• Exhibit an energetic passion for developing new opportunities

Responsibilities

• Identify new marketing strategies used within the industry
• Continually enhance customer databases and profiles to support marketing efforts
• Support marketing programs to drive traffic and sales from both new and existing customers
• Contribute to the development and implementation of marketing processes, tools, technologies, and content that drive business growth and enhance customer engagement
• Manage and optimize Hull's social media presence, with a primary focus on LinkedIn, Facebook and Instagram, ensuring consistent messaging and regulatory compliance
• Assist in the visualization, creation, and implementation of marketing content to be utilized on the website, various digital and print campaigns, and internally used graphics

Benefits

• medical
• dental
• vision
• life
• 401(k)
• paid holidays
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level