Digital Marketing & Customer Experience Dir

Beazer Homes•Atlanta, GA

2d•Hybrid

About The Position

The Director of Digital Marketing & Customer Experience is accountable for Beazer’s end-to-end digital customer experience and the intelligence that powers it. This role owns how customers experience Beazer across b.com, email, and SMS, and how analytics and AI are used to improve relevance, clarity, and performance over time. This leader sets the vision, standards, and strategy for Beazer’s digital ecosystem—ensuring experiences are intuitive, differentiated, and measurable—while leading a team responsible for digital execution, lifecycle messaging, and analytics. The Director translates data and emerging capabilities into practical decisions that improve customer confidence and business outcomes.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field required
8–10 years of progressive experience in digital marketing, digital experience, or customer experience, with at least 3 years in a leadership role
Proven experience owning and optimizing customer-facing digital platforms (e.g., websites) and lifecycle communication channels (email/SMS)
Strong background in marketing analytics, customer journey analysis, and performance measurement, with demonstrated ability to influence business decisions
Experience working with marketing technology ecosystems, including marketing automation platforms
Experience identifying and applying AI use cases within marketing or digital experience environments, with understanding of governance and responsible implementation
Demonstrated success leading cross-functional initiatives and developing teams across digital, lifecycle, and analytics disciplines
Strong digital experience leadership with the ability to define vision, standards, and strategy across web and lifecycle channels
Deep understanding of customer experience design across b.com, email, and SMS, with focus on clarity, relevance, and conversion
Advanced analytics capability with experience building measurement frameworks and translating data into decisions
Ability to move organizations from reporting to insight-driven decision-making through clear, actionable recommendations
Working knowledge of AI applications in personalization, segmentation, optimization, and insight generation, with sound judgment on responsible use
Experience leading marketing technology ecosystems and partnering with IT and data teams to evolve platforms and integrations
Strong understanding of marketing automation, CRM, and digital analytics tools
Excellent executive communication and influencing skills across marketing, sales, brand, and technology teams
Proven ability to lead and develop high-performing, cross-functional teams
Strong prioritization and decision-making skills balancing innovation, customer needs, and measurable outcomes

Nice To Haves

MBA or advanced degree preferred
Salesforce Marketing Cloud experience strongly preferred

Responsibilities

Serve as the executive owner of b.com as Beazer’s digital front door, defining experience vision, standards, and performance expectations
Lead digital roadmap, prioritization, and optimization strategy in partnership with IT and Brand to ensure experiences clearly communicate value and guide customers to action
Own email and SMS as lifecycle experience channels, defining standards for cadence, personalization, tone, and fatigue management
Ensure lifecycle messaging reinforces and integrates with digital and in-person experiences rather than fragmenting the customer journey
Maintain accountability for experience quality and performance contribution across lifecycle channels
Own digital conversion performance across key customer funnel stages (visit → lead → appointment → sale) in partnership with Sales and Brand
Define conversion benchmarks, prioritization, and improvement roadmap
Ensures alignment between traffic-driving efforts (Brand/Paid Media) and on-site conversion experience
Drive continuous improvement in lead quality, friction reduction, and customer progression
Establish enterprise measurement frameworks across b.com, email, and SMS to evaluate customer journey performance and business impact
Lead journey analysis, performance diagnostics, and insight generation to inform marketing, customer experience, and sales decisions
Advance the organization from reporting to decision intelligence by translating analytics into actionable recommendations
Own the responsible application of AI across digital experience, messaging, and analytics
Identify and prioritize high-value AI use cases including personalization, segmentation logic, optimization, and insight generation
Establish AI governance, guardrails, and prioritization in partnership with IT and data teams
Serve as the senior business owner of Beazer’s strategic partnership with Salesforce Marketing Cloud
Ensure Salesforce supports lifecycle strategy, data integration, analytics, and AI enablement
Partner with Marketing Automation on roadmap direction and platform evolution
Own marketing technology strategy, integration priorities, and data model direction in partnership with IT
Ensure tools, platforms, and data flows support scalable personalization, measurement, and optimization
Drive vendor prioritization and capability roadmap aligned to business impact
Own digital experimentation strategy and governance across web and lifecycle channels
Establish testing roadmap, prioritization framework, and velocity expectations
Ensure structured A/B and multivariate testing informs experience, messaging, and conversion improvements
Embed a test-and-learn culture across the digital team.
Lead and develop a team across digital experience, email/SMS, and analytics, including: Web & AI Marketing Manager: b.com execution, optimization, and experimentation; Email & SMS Marketing Manager: lifecycle messaging execution and operations; Marketing Analytics Manager: measurement, insights, and journey analysis
Establish operating standards, drive cross-functional collaboration, and build capability across the digital organization
Performs other duties as assigned