Fall 2027 Co-op - Digital Marketing & CRM

Keurig Dr Pepper • Burlington, MA

6d • Hybrid

About The Position

As a Fall 2027 Digital Marketing & CRM Co-op at Keurig Dr Pepper (KDP), you will join the Keurig.com consumer relationship management team for a Co-op that gives hands-on experience with a best-in-class CRM system. Apprentice under the Manager of CRM sending campaigns that drive results and build relationships. This role is aligned to the Coffee Operating Unit.

Requirements

• Undergraduate currently enrolled in a full-time academic program from an accredited college or university, majoring in Business, Marketing, Communications, Information Systems or another related field
• Available to work 40 hours per week (M-F, 8am-5pm)
• Excellent organizational skills and attention to detail with a demonstrated ability to manage multiple projects, prioritize requests, and meet deadlines
• Strong communication skills including excellent listening, written, and verbal abilities
• Ability to work cross-functionally, be independently driven, and a self-starter
• Strong skills in Microsoft Excel, PowerPoint and Data Analytics
• Must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require sponsorship in the future or cannot work now on a full-time basis.

Nice To Haves

• Experience with CRM systems like Klaviyo is highly desired, as well as familiarity with HTML

Responsibilities

• Executing the promotional CRM calendar, including building, testing, and scheduling promotional emails.
• Briefing the creative team on requirements for digital asset creation.
• Conducting A/B testing for promotional emails, including subject line and preheader variations.
• Assisting with reporting on multi-channel campaign performance.
• Supporting CRM strategy development through miscellaneous analytical projects.
• Managing ad hoc campaigns as needed.

Benefits

• Paid bi-weekly
• Robust benefits to support your health and wellness as well as your personal and financial well-being
• Employee programs designed to enhance your professional growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed