Digital Marketing Coordinator
About The Position
This role involves managing the day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, and utilizing tools like Google Analytics. The coordinator will monitor SEO best practices, analyze and optimize Paid Media campaigns, and stay informed about the competitive landscape and social trends. Additionally, the position requires preparing digital marketing reports, assisting with photography/videography, and implementing engaging website content. A comprehensive understanding of web content management systems and Adobe Creative Suite programs is also necessary.
Requirements
- 2 years social media and/or marketing experience
- Experience in digital marketing and social media content management
- Experience managing successful social media campaigns
- Ability to work under pressure and manage multiple projects across multiple lines of business
- Excellent time management skills & self-motivated
Nice To Haves
- Graphic design experience preferred
- Comprehensive understanding of web content management systems and Adobe Creative Suite programs
Responsibilities
- Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, Knowledge of Adwords
- Monitor SEO best practices and strategy compliance
- Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey
- Monitor competitive landscape and emerging social trends
- Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy
- Prepare quarterly Digital Marketing Report to present to IT Steering Committee
- Assist with photography/videography needs for marketing purposes
- Assist in implementing high-quality, engaging messaging and content for website campaigns
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
