Digital Marketing Coordinator (Tourism/Hospitality)

Metropolitan Detroit Convention & Visitors • Detroit, MI

2d • Hybrid

About The Position

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:

Provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Senior Director, Marketing in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests. This position will also be responsible for the collection and analysis of tourism-related research.

Requirements

• At least one year of work experience in digital marketing.
• Intermediate to advanced proficiency in search engine optimization (SEO).
• Beginner to intermediate knowledge of HTML and CSS.
• Intermediate knowledge of analytics software (Google Analytics).
• Experience with Social Media Reporting (Sprout Social)
• Valid, unrestricted Michigan driver’s license.
• Ability to manage digital content and websites, including search engine optimization (SEO), while leveraging web, social, and tourism analytics to identify trends and inform strategy.
• Ability to successfully manage large, multifaceted projects involving multiple vendors and cross-functional stakeholders.
• Excellent writing, editing, and proofing skills.
• Basic understanding of sales and marketing principles; advertising and publishing experience helpful.
• Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
• Skilled in organizing, prioritizing, and analyzing multiple assignments simultaneously.
• Ability to think and manage creatively in a fast-paced work environment.
• Ability to develop and maintain effective working relationships with supervisors, peers, colleagues, and external stakeholders.
• Maintains a positive and professional work attitude, appearance, and behavior even in the most demanding situations.
• Ability to work effectively in both remote and in-person work environments; proficient using video conferencing software and other remote work tools.
• Proficient in using personal computer software and applications including Microsoft Word, Excel, Outlook, and PowerPoint.
• Available weekends and outside of normal work hours for assignments and travel, as needed.
• Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
• Ability to perform extensive standing and/or walking for work-related assignments and events.
• Ability to lift push, and or carry up to 40 lbs. occasionally.

Nice To Haves

• 1-3 years’ work experience in digital marketing operations, preferably in an agency or SaaS environment.
• Work experience in the tourism/travel industry.
• Work experience with website management, maintenance, or design.
• Working knowledge of metro Detroit attractions, restaurants, events, hotels, and meeting facilities is helpful.

Responsibilities

• Conduct tourism and visitor research, including data collection, analysis, and forecasting to support Visit Detroit's goal of attracting 1.5 million new visitors annually
• Analyze economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholders
• Track and report on visitor growth targets using multiple data sources including STR reports, hotel occupancy data, and attraction attendance
• Conduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioning
• Develop regular research reports and data visualizations for leadership, board presentations, and stakeholder communications
• Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisions
• Optimize visitdetroit.com, microsites, apps, and video content for search engines (SEO) and user experience
• Manage visitdetroit.com content optimization and functionality, conducting regular user testing and making data-informed adjustments
• Collaborate with marketing staff on content creation and editing based on search engine data and web analytics
• Create and manage Detroit Vibe Newsletter e-blasts and departmental communications
• Populate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departments
• Maintain relationship with website vendor to support ongoing web requests and microsite management
• Ensure websites maintain ADA compliance and accessibility standards per Web Content Accessibility Guidelines
• Project manage web-related updates and redesigns as needed
• Collaborate with marketing staff and agencies to create and populate website templates and digital content
• Assist with digital marketing projects including merchandise store, digital maps, SharePoint, and new strategic initiatives
• Support research needs for new tourism initiatives and marketing campaigns
• Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders
• Researching and writing print and digital content when necessary.
• Assist in travel and tourism research efforts.
• Occasional overtime on evenings and weekends to assist with Visit Detroit events.

Benefits

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed