Digital Marketing Coordinator

Live!•Baltimore, MD

37d•$55,000 - $65,000

About The Position

Live! Hospitality & Entertainment is a leading creator of dining, entertainment, nightlife and sports-anchored destinations nationwide. We're driven by the energy of our guests and the passion of our teams. As we continue to grow, we're expanding our Digital Marketing Team to elevate how we connect with guests across every digital touchpoint. Position Summary We're seeking a Digital Marketing Coordinator who will play a critical role in planning, executing, and optimizing content and campaigns that drive customer growth, engagement, and sales across all digital platforms. This role will support marketing initiatives spanning email, social media, paid media, websites, and partner platforms. The ideal candidate is detail-oriented, curious about digital trends, eager to learn new tools, and skilled at managing multiple projects in a fast-paced environment.

Requirements

2+ years of experience in Digital & Email Marketing, or related experience
Bachelor's degree in business administration, marketing, communications, or a related field
Available to work a full-time schedule, 40-hours per week.
Proficient knowledge of Microsoft Office; Adobe Photoshop and Illustrator a plus.
Experience with media platforms, including Meta, TikTok, X, Snapchat, LinkedIn, etc.
Experience with content editing tools like Canva
High online affinity, understanding of digital marking environment, media platforms, and analytics tools.
Knowledge and understanding of culture and the current digital marketing trends, apps, influencers, etc.
Superb written and oral communication skills.
Ability to work with, analyze and present campaign performance data with a proven track record of using this to track KPIs for successful, performance-based marketing
Ability to function well under pressure, manage multiple priorities, and meet established deadlines.
Must have effective communication skills and work well in a team setting or independently.
Must be self-motivated, organized, independent and be able to multitask.
A team player that is not afraid to roll up his/her sleeves to help the team

Nice To Haves

Experience with paid social media campaigns, and Facebook Meta Ads Manager a plus, but not necessary

Responsibilities

Create and manage nationwide content across the Live! portfolio's digital platforms
Plan, create, execute, and track nationwide email campaigns across the Live! portfolio for key initiatives, including major sporting events and private events
Manage content calendars and publish digital content across all Live! properties and social platforms
Manage and execute influencer campaigns using Live!'s influencer tools to strengthen local partnerships with districts and venues and optimize overall influencer strategy
Assist with website content updates and optimization efforts to enhance user experience and conversion
Assist in the creation and management of new opening venue social pages - including content strategies, editorial calendar and publishing schedules
Own and maintain key marketing performance dashboards, including the monthly Subscriber Data Report.
Analyze campaign performance, conversion rates, and online traffic to identify trends and opportunities for optimization.
Provide actionable insights and recommendations to improve ROI, attribution, and audience engagement.
Develop and share trend reports, best practice guides, and performance summaries with leadership and field marketing teams to support data-driven decision-making.
Assist in the planning and execution of paid advertising campaigns to drive customer acquisition and ticket sales across self-service platforms (Meta, TikTok, Spotify, LinkedIn, Snapchat, etc.).
Support campaign setup, creative trafficking, budget pacing, tracking code development, and optimizations.
Partner with the Paid Media and Creative teams on copywriting and asset development.
Support the development of customer loyalty programs, helping to track engagement, identify growth opportunities, and enhance retention strategies.
Organize the company's asset management gallery and digital assets maintenance (link maintenance, video descriptions, tags, etc.).
Administer user access and management across all digital tools for Live! locations, ensuring smooth operations and proper permissions.
Update digital training materials with best practices as needed.
Work directly with leadership on special projects as needed.