Digital Marketing Coordinator

Escalade Sports • Bristol, WI

2d • Onsite

About The Position

We are seeking a detail-oriented and highly organized Digital Marketing Coordinator to support the Brand Manager in executing and analyzing digital marketing initiatives across multiple platforms. This role is responsible for managing product data, optimizing eCommerce performance, supporting social media and email marketing efforts, and contributing to digital advertising and content creation. The ideal candidate is a strong writer with a keen eye for detail, a passion for digital marketing, and the ability to thrive in a collaborative, fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, English, Creative Writing, or a related field.
• 3–5 years of copywriting or content writing experience (sporting goods or consumer products preferred).
• 3–5 years of digital marketing and/or data analytics experience desired.
• Strong verbal and written communication skills.
• Exceptional organizational skills and meticulous attention to detail.
• Strong logical reasoning and problem-solving abilities.
• Proficiency in Microsoft Excel.
• Ability to work collaboratively within a cross-functional team.

Nice To Haves

• Experience with any of the following is a plus: Shopify, Salsify, Klaviyo, Optimizely, Facebook Business Manager, AMS, Google Merchant Center, Asana, Jira, ShareASale
• Knowledge of billiards products, industry culture, or professional players/tournaments is a plus.

Responsibilities

• Manage and organize product content—including copy, images, videos, specs, pricing—in Salsify, and publish across Shopify sites and other retail channels.
• Write clear, engaging, SEO-optimized product descriptions and website content aligned with brand voice.
• Maintain and optimize website systems (landing pages, checkout flows) to improve user experience and conversion rates.
• Support promotional activities, including discounted offers and coupon code setup.
• Plan, create, and publish social media content based on the marketing calendar.
• Monitor all social media platforms to drive increased community engagement.
• Collaborate with Product Management to deepen product knowledge and enhance digital assets.
• Work cross-functionally with the Brand Manager, creative teams, and external partners to execute product launches and website updates.
• Participate in ongoing training related to emerging eCommerce and digital marketing trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees