Digital Marketing Coordinator

DLA Piper•Atlanta, NJ

2d•$32 - $45•Hybrid

About The Position

As a key contributor within the Digital Communications Center of Excellence, and under the supervision of the Senior Manager, Communications, the Digital Communications Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. The position requires a highly organized, self-starter, with a variety of hands-on digital marketing skills including, but not limited to, website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement. This individual collaborates with colleagues within various practices, sectors, marketing, business development, administrative and executive teams to help achieve their business objectives. This position can sit in our Atlanta, Baltimore, Boston, Chicago, Minneapolis, New York, Northern Virginia, Philadelphia, Short Hills, and Washington D.C. office locations and offers a hybrid work schedule.

Requirements

B2B marketing agency, or equivalent required; previous law firm experience a plus.
Experience with hands-on use of Vuture email marketing platform as well as InterAction CRM system is preferred.
Basic HTML coding and Photoshop skills.
Hands-on experience using a content management system (Sitecore a plus).
Experience working within a social media marketing platform a plus.
Ability to work in virtual teams and collaborate online is essential.
Strong attention to detail and ability to work effectively in a fast-paced environment.
Strong written and verbal English language communications skills.
Proficient in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar.
Experience with image editing application such as Photoshop required.
Experience with Google Analytics or similar a plus.
High School or GED
2 years' experience in a professional services firm, digital shared services role.

Nice To Haves

Bachelor's Degree in Marketing, Communication, Journalism, or related field.

Responsibilities

Edit/update and publish webpages on the firm website and microsites using the content management system.
Build and publish new webpages using established templates and components within the content management system.
Make basic enhancements to help fine tune search relevance on the website using Coveo.
Help monitor the general [email protected] mailbox.
Generate email marketing lists using the Firm CRM system following best practices and standards.
Build and disseminate external email campaigns using the Firm’s email marketing platform following best practices and standards.
Construct and publish social media posts natively or by using the Firm’s social media marketing platform following best practices and standards.
Publish firm content within our employee advocacy tool.
Resize or crop digital images using image editing application
Provide ‘virtual event’ support as required.
Perform QA on all new or updated web pages, email messages and/or event site to ensure all digital content adheres to Firm digital, brand and accessibility standards.
Review QA reports in Siteimprove to ensure website content quality
Provide marketing survey support using Firm survey solution as required.
Pull basic data reports in Google Analytics
Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders.
Provide ad-hoc project assistance to Senior Manager, Marketing Ops marketing as needed.
Develop, maintain and optimize documentation (workflows, processes, procedures, etc.).
Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
Perform other duties as assigned.