Digital Marketing Coordinator

United Way • Orlando, FL

1d • Hybrid

About The Position

Provide vital support in managing HFUW's digital communications and marketing strategies, ensuring brand consistency and alignment with organization goals. This role supports content creation, SEO, web analytics, and the development of digital assets.

Requirements

• Associate degree or equivalent combination of experience and education may be considered in lieu of degree.
• Two years of digital marketing, social media marketing, or web marketing experience required.
• Intermediate experience with Microsoft Office and other related technology required.
• Proficiency in Adobe Creative Suite.
• Strong knowledge of HTML.
• Expertise in web design, email marketing, social media platforms, and management tools, including but not limited to Trello, Facebook Business, Meltwater, and Word Press.
• Demonstrated ability to take initiative, anticipate needs, and proactively address challenges.
• CRM database experience required.
• Customer service skills and experience required.
• Ability to edit, complete, and assemble reports.
• Attention to detail and accuracy.
• Excellent analytical skills.
• Ability to multi-task and work in a fast-paced environment.
• Ability to work independently with minimal supervision required.
• Strong communication skills, both written and orally, required.
• Strong proofreading skills required.
• Ability to utilize critical thinking and problem-solving skills.
• Ability to utilize organizational skills effectively.
• Must have access to a private, secure, and stable high-speed internet connection.
• Must have access to a quiet, confidential workspace.

Nice To Haves

• Bachelor’s degree preferred.
• Bilingual is a plus.

Responsibilities

• Assist in managing HFUW's digital communications to support an integrated marketing strategy across online platforms for key audiences.
• Assist with digital marketing strategies and provide detailed reporting to ensure timely scheduling and alignment with organization strategic goals.
• Collaborate with other departments to ensure consistent brand representation and to advance Marketing and Communications activities.
• Ensure content aligns with SEO best practices.
• Track web analytics using Google Analytics and recommend strategies to improve traffic.
• Assist with the research, coordination, analysis, and planning of Marketing and Communications initiatives.
• Write and optimize platform-specific social media content using performance data, audience insights, and current best practices to increase engagement and reach.
• Monitor social media channels and engage with followers in a timely and professional manner to strengthen brand awareness and organizational presence.
• Develop in-depth knowledge of Heart of Florida United Way programs, initiatives, events, and experiences.
• Ensure adherence to all organizational policies and procedures, staying informed about updates.
• Maintain and provide recommendations for standard operating procedures (SOPs) to ensure accuracy, consistency, and relevance of all Marketing and Communications practices.
• Maintain client and staff confidentiality and adhere to HIPAA, FIPA, PHI, PII requirements.
• Provide back-up support to the Marketing and Communications team.
• Identified as essential, requiring prompt and effective action during critical situations to ensure the safety and well-being of the community.
• Contribute to overall organizational success by performing other duties and responsibilities as assigned.

Benefits

• Heart of Florida United Way offers a very extensive benefits package for full-time employees that we are very proud to share with you!
• Medical Insurance (Health, Dental, Vision) – on the 1st day and HFUW pays up to 80% of your premium.
• Company-Paid Benefits – HFUW provides all full-time employees with the opportunity to enroll in short-term & long-term disability insurance, as well as $50,000 in life insurance, all 100% paid by HFUW.
• 401k w/ Company Contribution – not only does your 401k start on the 1st of the month following your start date, but after 1 year of employment and 1000 hours worked, you will receive 5% contribution from HFUW, regardless of your personal contribution to your plan.
• Paid Time Off – HFUW offers an extensive amount of time off so you can focus on your personal health, family priorities, and work-life balance. Full-time employees start accruing paid time off (5 weeks your 1st year) off upon hire, with generous carry over and accruals.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree