Digital Marketing Coordinator

Mule-Hide Products Co • Beloit, WI

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About The Position

MuleHide, an ABC Supply company, provides professional roofing contractors with the products they need to install, complete, or repair commercial roofing projects. Since 1906, customers have trusted us to fulfill their low-slope roofing needs through quality products, technical expertise, and exceptional support. We are seeking a talented and enthusiastic Digital Marketing Coordinator to join our team in Beloit. In this role, you will support the execution of digital marketing initiatives across multiple channels, including website management, content creation, social media, and search engine optimization, helping ensure the organization’s marketing goals are met.

Requirements

• Degree in marketing, communications, or a related field (or an equivalent combination of education and experience)
• Minimum of two years of marketing experience, with an emphasis on digital marketing
• Strong creativity with experience developing digital campaigns that engage, inform, and motivate
• Excellent time-management and prioritization skills with the ability to manage multiple projects
• Positive attitude and a collaborative, team-oriented mindset

Responsibilities

• Increasing brand awareness by planning, developing, and executing digital marketing campaigns, including search engine optimization (SEO)
• Managing and maintaining the MuleHide website, including content updates and coordination with the website host and internal teams
• Creating and coordinating digital marketing content across multiple formats, including blogs, videos, social media posts, and audio/podcast content
• Managing and supporting social media channels by creating content, maintaining posting schedules, and monitoring engagement
• Implementing, tracking, and analyzing performance metrics to measure campaign effectiveness and inform improvements
• Collaborating with designers, communication professionals, and external partners to maximize the effectiveness of digital campaigns
• Staying current on digital marketing trends, tools, and best practices

Benefits

• Health, dental, and vision coverage
• Employer-paid health insurance
• 401(k) with generous company match
• Flexible spending accounts
• Paid time off
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 11-50 employees