Digital Marketing Coordinator

The Skyline Group of Companies•Guelph, ON

13d•Onsite

About The Position

This position is responsible for shaping Skyline’s online presence and driving digital engagement through planning, executing, and various digital marketing activities. This position will collaborate with the Marketing team to develop creative strategies, produce compelling content, and implement effective campaigns across multiple digital platforms. It will also leverage SEO best practices, data analysis, and the latest industry trends while supporting Skyline’s shared goal of creating meaningful value and an exceptional experience for our customers, our people and our communities.

Requirements

Interest in reporting—analyze performance data, translate insights into actionable recommendations, and continuously optimize results.
Strong analytical skills.
Working knowledge of Search Engine Optimization, CASL and other Anti-Spam legislations, Google My Business, Paid Search, Paid Ads, Google Analytics and/or similar platforms.
Great attention to detail.
Post-Secondary Education in Marketing and/or digital marking and three (3) years related experience in Marketing OR relevant combination of education and experience.

Nice To Haves

You love meeting deadlines and get excited by checking off boxes.
Problem solving, innovation and troubleshooting comes second nature to you.
Demonstrating a can-do attitude with a willingness to learn is how you roll.
Working for a growing company that supports environmental stewardship and social responsibilities is a must for you.
You want to work for a company that encourages work-life balance.

Responsibilities

Planning, executing, and various digital marketing activities.
Collaborating with the Marketing team to develop creative strategies, produce compelling content, and implement effective campaigns across multiple digital platforms.
Leveraging SEO best practices, data analysis, and the latest industry trends.
Analyzing performance data, translating insights into actionable recommendations, and continuously optimizing results.
Keeping things fresh and exciting for our audiences through our websites, digital campaigns, and email campaigns.
Providing help with organizing, monitoring, and tracking of digital advertising campaigns.
Data collection and data entry.