Digital Marketing Coordinator

CHILDRENS THEATRE COMPANY•Minneapolis, MN

80d•$51,000 - $58,000•Onsite

About The Position

Children's Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Coordinator. This full-time, benefits-eligible position requires an organized and detail-oriented professional with demonstrated experience planning and executing digital marketing campaigns across multiple channels. The ideal candidate will have knowledge and experience in email marketing, social media, digital advertising, and audience engagement strategies, as well as experience using marketing data and performance metrics to inform decisions and improve results. Applicants should possess strong communication, collaboration, and project management skills; a commitment to continuous learning; and the ability to positively contribute to an anti-racist organization and support efforts to dismantle structural racism in marketing and communications.

Requirements

Demonstrated experience planning and executing digital marketing campaigns, preferably in the performing arts, entertainment, nonprofit, or related sector.
Experience coordinating email marketing campaigns, social media content, and/or digital advertising initiatives.
Familiarity with digital marketing platforms such as Google Ads, Meta Business Suite, Google Analytics (GA4), email marketing platforms, and CRM systems; Tessitura experience preferred.
Experience tracking campaign performance and using data to support marketing decisions and continuous improvement.
Understanding of digital marketing best practices, including audience segmentation, content marketing, SEO fundamentals, and emerging digital trends.
Strong writing, proofreading, and communication skills, with attention to detail and brand consistency.
Ability to manage multiple projects simultaneously and collaborate effectively with internal and external partners.
Adaptability – Ability to adapt to changing priorities and thrive in a fast-paced work environment.
Analytical Skills – Ability to interpret data, identify trends, and support decision-making through analysis and reporting.
Creativity – Ability to contribute fresh ideas and engaging content that supports marketing goals.
Collaboration – Ability to work effectively with colleagues, partners, and vendors while contributing to a positive team culture.
Communication – Ability to clearly and professionally communicate information, ideas, and questions both verbally and in writing.
Critical Thinking – Ability to evaluate information, identify solutions, and apply sound judgment to day-to-day challenges.
Decision Making – Ability to make informed decisions within established guidelines and seek guidance when appropriate.
Detail-Oriented – Demonstrates accuracy, organization, and thoroughness when completing tasks and managing projects.
Inclusive – Values and promotes equitable access, representation, and inclusion for people of all backgrounds and identities.
Project Coordination Skills – Ability to organize multiple projects, track timelines, coordinate resources, and ensure tasks are completed efficiently.
Self-Directed – Ability to prioritize responsibilities, work independently, and take initiative while maintaining accountability.
Digital Marketing Knowledge – Understanding of digital marketing channels, including email marketing, social media, digital advertising, and website content management.
Time Management – Ability to effectively manage competing priorities and meet deadlines in a dynamic environment.
A commitment to ethical conduct in all aspects of the work environment.
A commitment to creating a just, equitable, and inclusive workplace.
A commitment to protecting confidential information to which this position has access.
Ability to positively contribute to an anti-racist/anti-bias organization and support efforts to dismantle structural racism in theatre.
Demonstrated respect for diverse perspectives, experiences, and identities.

Nice To Haves

Tessitura experience preferred.

Responsibilities

Plan and execute paid digital marketing campaigns and email communications supporting productions, subscription tickets, and education initiatives
Work closely with CTC's digital marketing agency to implement campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other digital platforms
Monitor campaign performance and assist with compiling reports on key metrics, audience engagement, website traffic, and advertising effectiveness
Support testing and optimization efforts by assisting with campaign updates, audience targeting adjustments, and creative asset coordination
Stay informed on emerging digital marketing trends and platforms and share recommendations with the marketing team
Design and deploy Marketing and Education department email campaigns, including subscription, single-ticket, Theatre Arts Training, student matinee, and event communications
Build and schedule recurring patron communications, including pre-show and post-show emails
Assist with quality assurance, testing, and delivery of email campaigns
Track email performance and provide reports and recommendations for improving engagement and conversions
Assist with website content updates, landing page maintenance, and SEO best practices to support audience engagement and conversion goals
Coordinate digital content and asset needs for marketing campaigns
Support content capture and organization efforts that highlight CTC productions, classes, camps, and educational programming
Help ensure digital content remains accurate, current, and aligned with organizational branding
Partner with the Tessitura Database Administrator to pull audience lists and support targeted email and marketing campaigns
Develop working knowledge of Tessitura and other marketing platforms to assist with list generation, audience segmentation, and campaign execution
Maintain audience data and email distribution lists in accordance with established processes and best practices
Provide support for patron communication platforms and assist with troubleshooting basic user issues as needed
Maintain and update the shared digital communications calendar to support coordination across Marketing, Education, Development, and other departments
Collaborate with internal stakeholders to gather campaign information, deadlines, and creative assets
Support special projects, events, and marketing initiatives that advance CTC's audience development and engagement goals
Participate in department meetings and contribute ideas to strengthen digital marketing efforts and patron engagement
Collaborate with all departments in the furtherance of CTC's goal of being an anti-racist/anti-bias theatre that works toward Justice, Equity, Diversity, and Inclusion
Encourage and empower everyone to speak out against racist workplace practices and policies
Study topics that lead to a deeper understanding of how white supremacy, racial violence, and systemic racism have shaped American society and how that shapes CTC's workplace and the lives of CTC employees
Positively contribute to the ACT One platform, creating a future where our theatre is a home for all people, all families, reflective of our community