Digital Marketing Coordinator, Graduate School

University System of New Hampshire Portal • Durham, NH

4d

About The Position

The Digital Marketing Coordinator is responsible for managing and technically implementing digital marketing and communications for the UNH Graduate School and Peter T Paul College of Business and Economics. This position will have the important role of presenting the outward facing brand of these two units. Under the supervision of the Senior Integrated Marketing Director and with a reporting line to Paul College leadership (dean and associate dean), the Digital Marketing Coordinator partners with outside vendors to implement marketing campaigns consistently and effectively across all digital platforms including paid and organic efforts. This position is also responsible for managing the graduate school website, Paul College graduate programs web pages, and social media to ensure all platforms’ technology and content are up to date, organized, accessible, and presenting in a professional manner. The Digital Marketing Coordinator will partner with the graduate enrollment team to also assist with email marketing and data analysis.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• Strong understanding of website management and analysis
• social media best practices
• pay-per-click advertising tools and paid ad campaign management software such as Google Ads, AdRoll, Facebook, LinkedIn, Instagram, and Google Analytics
• collaborative individual

Nice To Haves

• Familiarity with Salesforce/TargetX, Drupal, SEO , SEM
• Strong communication (written & verbal), organizational and time management skills
• Prior experience in higher education or a marketing agency

Responsibilities

• managing and technically implementing digital marketing and communications
• presenting the outward facing brand
• implement marketing campaigns consistently and effectively across all digital platforms including paid and organic efforts
• managing the graduate school website, Paul College graduate programs web pages, and social media
• assist with email marketing and data analysis

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees