Digital Marketing Coordinator / Client Harris Teeter
About The Position
Develops and executes marketing campaigns by performing the following duties. Essential Duties and Responsibilities include the following. Other duties may be assigned. Assists in development and execution of page creation and maintenance on harristeeter.com and engages with other departments to understand needs on the site. Focused on bringing creative and engaging content to all web platforms. Assists in development and execution of mobile app content creation and maintenance on Harris Teeter app and engages with other departments to understand needs on the mobile app. Improve the customer journey by implementing SEO best practices on all web pages to increase site traffic and conversion. Coordinates digital marketing programs to promote and support department priorities; including, but not limited to the following responsibilities: - Responsible for the scheduling, hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Work to develop and support a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails. - Coordinate program tracking process and communicate on a consistent basis with partners, HT Operations & Merchandising teams and vendors as needed. - Work with Merchandising and Marketing teams to develop and execute promotional plans and special offers to drive loyalty from existing customers and gain new customer trial. - Execute mobile messaging, including text and push notifications including but not limited to, content development, QA, set-up and performance. - Execute targeted direct mail efforts, including but not limited to, content development, QA, set-up and performance. - Coordinate and execute lifecycle planning and apply to all targeting efforts to insure current and prospective customers are receiving the most appropriate offer, at the optimum time, via the preferred medium. - Work with IS team to coordinate targeted offer set-up. Coordinate assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share. Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns. Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, e-Business and Vendor partners to develop and communicate about marketing program details and content. Develop knowledge of the current e-mail system, to potentially support efforts related to e-VIC, Wine, Superflag, Shopper Marketing and other requested e-mail communication to customers and/or associates. Conducts test programs to measure effectiveness of media, list, creative, and offer. Build post-event reports, analysis, and regular status reports on marketing programs. Analyze data to make recommendations about future programs and testing. Communicates with outside vendors on ongoing campaigns. Coordinates development, production, and distribution of promotional and collateral materials to support sales and marketing programs. Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events. Communicates details of marketing programs to sales, customer service, operations, and other departments involved with taking and fulfilling orders. Manage timelines and appreciate the importance of meeting deadlines in a dynamic and challenging environment. Coordinate numerous projects simultaneously.
Requirements
- Bachelor's degree (B. S. or B.A.) in business, marketing or other related degree from four-year college or university; or five or more years of professional experience executing e-mail campaigns and/or designing webpages; or equivalent combination of education and experience.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software.
Nice To Haves
- Experience in using Salesforce email platform is a plus.
Responsibilities
- Assists in development and execution of page creation and maintenance on harristeeter.com
- Assists in development and execution of mobile app content creation and maintenance on Harris Teeter app
- Improve the customer journey by implementing SEO best practices on all web pages
- Coordinates digital marketing programs to promote and support department priorities
- Coordinate assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share
- Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns
- Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, e-Business and Vendor partners
- Develop knowledge of the current e-mail system
- Conducts test programs to measure effectiveness of media, list, creative, and offer
- Build post-event reports, analysis, and regular status reports on marketing programs
- Communicates with outside vendors on ongoing campaigns
- Coordinates development, production, and distribution of promotional and collateral materials
- Helps establish and maintain consistent corporate image
- Communicates details of marketing programs to sales, customer service, operations, and other departments
- Manage timelines and appreciate the importance of meeting deadlines
- Coordinate numerous projects simultaneously
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
