Digital Marketing Coordinator

Morrison Industries LLC•Grand Rapids, MI

6d•$50,000 - $65,000•Onsite

About The Position

Morrison Industrial Equipment is looking for a Full Time Digital Marketing Coordinator to join their team in Grand Rapids, MI. This in-person role involves executing digital marketing initiatives with a strong emphasis on graphic design, visual branding, and creative asset development. The coordinator will lead the creation of compelling digital and print-ready marketing materials, ensure brand consistency, and manage content for various platforms including email marketing, social media, website updates, paid advertising, and marketing analytics. This role requires collaboration with internal teams and external partners.

Requirements

Strong graphic design skills with the ability to create visually compelling marketing materials across digital and print formats.
Proficiency with Adobe Creative Suite, especially InDesign, Photoshop, and Illustrator.
Understanding of brand standards, typography, layout, color, and visual hierarchy.
Strong written and verbal communication skills.
Proficiency with digital marketing tools, social media platforms, and analytics.
Proficiency with Microsoft Office 365 including Word, Excel, Outlook, and PowerPoint.
Strong organizational skills with attention to detail and the ability to manage multiple design and marketing projects simultaneously.
Ability to work independently and collaboratively in a fast-paced environment while balancing creativity with deadlines and business objectives.
Ability to sit for extended periods while working at a computer and using design software.
Ability to use standard office equipment and creative software tools.
Ability to attend occasional on-site meetings, photo shoots, or marketing events as required.

Nice To Haves

Bachelor’s degree in Graphic Design, Marketing, Communications, Multimedia, Visual Communications, or a related field preferred.
Previous experience in graphic design, digital marketing, content creation, or marketing coordination preferred.
Experience creating branded marketing assets, email campaigns, social media graphics, and other digital content preferred.

Responsibilities

Design and produce digital marketing materials including social media graphics, email layouts, newsletters, flyers, advertisements, presentations, and other branded collateral.
Develop creative visual content that aligns with company branding, campaign goals, and target audiences across digital platforms.
Maintain and apply brand standards to ensure visual consistency in all marketing and communication materials.
Manage the content calendar and coordinate timely delivery of designed assets and published content.
Create and optimize email marketing campaigns, including graphic design, layout, and content development using platforms such as MailChimp and Sugar Market.
Create and execute social media strategies across platforms including LinkedIn, Facebook, and X (Twitter), with an emphasis on visually engaging content.
Collaborate with internal teams and external partners on website graphics, landing page visuals, and user-facing design elements to support website usability and optimization.
Manage paid advertising campaigns on Google Ads and social media platforms, including development of visual ad assets and optimization for ROI.
Track and analyze campaign, social media, and website performance metrics and recommend improvements to both creative execution and digital performance.
Produce and manage the company newsletter, including design, layout, editing, and coordination with branch locations.
Support special marketing initiatives, event materials, apparel coordination, CMS updates, and other creative projects as assigned.