Digital Marketing Coordinator

Benchmark Senior Living•Waltham, MA

19h•Hybrid

About The Position

Benchmark Senior Living is seeking a Digital Marketing Coordinator to support their digital marketing initiatives. This role will help execute, maintain, and track digital campaigns aimed at driving lead generation across Benchmark communities. The position involves assisting with website updates, SEO support, HubSpot marketing automation, paid media coordination, campaign tracking, reporting, and digital quality assurance. It is a hands-on, detail-oriented role suitable for someone early in their digital marketing career looking to gain experience in website management, marketing automation, paid media, SEO, and analytics. The ideal candidate should be proactive, organized, curious, and capable of managing multiple priorities in a fast-paced environment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or related field.
1 to 3 years of experience in digital marketing, marketing coordination, website support, marketing automation, analytics, or a related field, internships included.
Familiarity with digital marketing channels, including websites, SEO, email marketing, paid search, paid social, and analytics.
Strong attention to detail, especially when reviewing public-facing content, links, forms, tracking, and campaign assets.
Comfortable working with data and summarizing basic performance trends in a clear, useful way.
Ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.

Nice To Haves

Experience with tools such as HubSpot, WordPress, Google Analytics / GA4, Google Ads or similar platforms is a plus.

Responsibilities

Assist with website updates in WordPress to support Benchmark community marketing initiatives, campaigns, and ongoing content needs, including basic page updates, content edits, and website changes to ensure accuracy, consistency, brand alignment, and lead-generation effectiveness.
Conduct website quality assurance checks to ensure pages, links, forms, and key user paths are working as intended, and help identify website issues or improvement opportunities.
Support SEO execution across Benchmark community pages and digital content, including keyword research, metadata updates, internal linking, and content optimization.
Help monitor SEO performance and summarize basic trends, opportunities, and observations, while developing familiarity with emerging search trends like AI optimization and answer engine optimization.
Build, test, and execute HubSpot emails for Benchmark community-focused campaigns and communications, assisting with list creation, segmentation, forms, landing pages, workflows, reporting, campaign organization, and basic data hygiene.
Conduct QA for emails, forms, landing pages, links, personalization, and campaign tracking before launch, and track/summarize basic HubSpot performance metrics.
Support paid search, paid social, retargeting, and other digital campaign initiatives in partnership with the Senior Manager of Digital Marketing and agency partners.
Help monitor paid campaign performance and flag issues, changes, or notable trends, and support paid media reporting by gathering metrics, organizing data, and preparing basic performance summaries.
Assist in preparing digital marketing reports covering website, SEO, paid media, HubSpot, and campaign performance.
Pull and organize performance data from platforms such as GA4, Google Ads, HubSpot, Looker Studio, Ahrefs, and similar digital tools, and proactively flag data inconsistencies, tracking concerns, or reporting gaps.
Track project timelines, deliverables, updates, and follow-ups to help keep work moving forward.
Identify opportunities to improve digital processes, reporting workflows, and executional efficiency.
Partner with Marketing, Sales, agency partners, and other internal stakeholders on community-focused digital initiatives as needed.