Digital Marketing Coordinator - Marketing Technology

UNC Health Care Systems•Raleigh, NC

33d•$29 - $41•Remote

About The Position

Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. Summary: Coordinates the digital strategy for marketing & communications across the health care system to support business objectives of the system and its entities.

Requirements

Bachelor's Degree required.
Must demonstrate excellent written & oral communication skills and a strong understanding of web strategy & design principles.
Must possess excellent organization, multi-tasking and strategic-thinking skills.
Flexibility, good judgment, high energy and attention to detail are essential.
Must work as a team player in a fast-paced, creative environment.

Nice To Haves

Three or more years of related experience is preferred.
Experience with internet user behavior, web technology, social media marketing, analytics, and web functionality is preferred.

Responsibilities

Coordinates the digital strategy for marketing & communications across the health care system to support business objectives of the system and its entities.
Creates & maintains editorial and graphic content for externally facing websites, using a variety of CMS platforms, coding skills & Adobe creative tools.
Contributes to design & build of new website projects.
Monitors social media activity across multiple platforms and responds/engages in accordance with digital strategy team protocols/recommendations.
Researches ongoing digital/social media trends and makes recommendations on proactive social media marketing ideas and content.
Coordinates and develops strategies to share timely news and communications for the health care system and its entities across social media platforms.
Contributes to mobile initiatives of digital strategy team, including app creation & management.
Produces & maintains blogs, e-newsletters and other digital communications tools.
Assists coordinators/managers in the development of strategy, design, and implementation of interactive campaign elements.
Identifies Digital Media initiatives that will lead to new growth opportunities.
Contributes to digital optimization efforts, including social optimization, SEO, SEM, offsite listings management, and staying up to date on the latest trends and technologies in search and optimization.
Serves as a point person to interactive content vendors, ensuring quality & budgetary compliance.
Helps train and advise marketing & communications team members and others in the health care system on web production platforms and social media best practices.
Contributes to Google Analytics account management, setting up profiles & dashboards, generating reports and setting campaign/organizational tracking goals.
Fields interactive project requests from clinical & business stakeholders throughout the organization and assists them with digital marketing needs.