Digital Marketing Coordinator - Email & Automation

Ent Credit Union•Colorado Springs, CO

3h•$26 - $29

About The Position

The Digital Marketing Coordinator serves as the tactical execution partner for the Personalization and Automation team. By utilizing our Marketing Automation Platform (MAP), the Coordinator is responsible for the hands-on building, deployment, and documentation of automated 1:1 member experiences. In addition to execution, this role assists with data maintenance and campaign performance reporting and keeping the team's operational "playbook" current. This position requires an agile learner with high attention to detail, a process-oriented mindset, and the ability to manage multiple production requests simultaneously.

Requirements

Associate's Degree in Marketing, Communications, Project Management or a similar field.
2+ years' of experience in Digital marketing or a relevant field Required
Written, oral, interpersonal and collaboration skills.
Understanding of email marketing principles and best practices
Analytical mind with a strong focus on data-driven decision making
Experience with campaign building, segmentation and lead nurturing
Content evaluation and editing skills (grammar, punctuation, and formatting)

Nice To Haves

6+ months months' experience in a marketing automation platform preferred
1+ year experience in a marketing environment related to a financial services industry preferred
Comfortable editing content in basic HTML, JSON, and CSS.
Proficient in Adobe Photoshop, InDesign and Illustrator

Responsibilities

Build and deploy marketing assets within the MAP, including email templates, dynamic content blocks, and reusable marketing assets.
Execute recurring, high-frequency sends and essential automated workflows (e. g. , event reminders, transactional follow-ups, or recurring newsletters) based on predefined segments.
Serve as the final set of eyes for all member-facing communications to ensure links, tracking tokens, and formatting are correct across all devices.
Perform routine updates to product and content catalogs and monitor platform hygiene to ensure dynamic data is current and deliverability remains high.
Assist in preparing audience segments and ensuring basic segment logic is applied correctly to campaigns.
Analyze key campaign performance metrics and provide actionable insights to stakeholders, ensuring data integrity for all reporting.
Create, record, and maintain a comprehensive library of Standard Operating Procedures (SOPs) for the team and periodically review existing procedures to ensure accuracy.
Maintain documentation for "how-to" processes to ensure team continuity and ease of onboarding.
Work closely with the creative and digital teams to ensure consistent brand voice and seamless member experiences.
Remains cognizant of and adheres to Wings policies and procedures, and regulations pertaining to the Bank Secrecy Act.