Digital Marketing Consultant

LPL Financial • San Diego, CA

2d

About The Position

What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you're ready to take the next step, discover what’s possible with LPL Financial. Job Overview: The LPL Financial Marketing Solutions department is seeking a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager.

Requirements

• Bachelor’s degree in marketing, communication, a related field, or equivalent experience
• 3-5 years of experience in marketing and digital marketing required
• Excellent written and verbal communication skills.
• Solid understanding of e-commerce, PPC, SEO & SEM
• Solid knowledge of CRM, inbound marketing tools, and web management
• Working knowledge of web design principles, best practices, and content management platforms
• Ability to develop and execute sales and marketing strategies
• Excellent written and verbal communication skills
• Excellent project management and organizational skills

Nice To Haves

• Good understanding of digital marketing tools such as Google Analytics and Google Adwords
• Financial services experience a plus, not required
• client consulting experience preferred

Responsibilities

• Support LPL advisors via phone and email
• Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor overarching goals
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
• Learn and produce each advisor’s marketing plan based on advisor preferences
• Schedule and host regular weekly or bi-weekly discussions with the advisors
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
• Collaborate with compliance to ensure the content, brand, and messaging are approved
• Conduct market research and share discoveries with each advisor
• Work as a liaison to digital vendors
• Work with LPL's current tools to integrate them into the overarching plan
• Provide feedback and program enhancements from the advisors

Benefits

• LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees