Digital Marketing Communications Specialist

PHINIA • Auburn Hills, MI

1d

About The Position

Reporting to the Marketing Communications Manager, the Digital Marketing Communications Specialist is responsible for creating, managing, and distributing content across various communication channels, including internal and external communications, marketing materials, websites, and social media. Additionally, this role will provide content support for training and educational materials, ensuring they are clear, engaging, and aligned with organizational goals. This position focuses on crafting compelling messages, storytelling, and developing content that supports brand messaging and communication strategies

Requirements

• Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
• 2+ years of experience in content creation, communications, or marketing, with a focus on writing and storytelling.
• Experience in managing content across different platforms, including websites, social media, and internal communications.
• Strong writing, editing, and proofreading skills, with the ability to adapt content for different audiences and platforms.
• Solid understanding of social media platforms and content creation for digital channels.
• Knowledge of SEO best practices and how to optimize content for search engines.
• Proficiency with content management systems (e.g., WordPress) and social media management tools (e.g., Hootsuite, Buffer).
• Ability to manage multiple projects and deadlines
• Creative, detail-oriented, and results-driven.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively with cross-functional teams.
• Proficiency in Microsoft Office Suite and other content creation tools (e.g., Canva, Adobe Creative Suite).

Nice To Haves

• Automotive Aftermarket or OEM experience preferred
• Experience in creating training and educational content is a plus.
• Familiarity with e-learning platforms and tools (e.g., LMS, SCORM) is a plus.
• Experience with paid social campaigns (planning, execution, and performance analysis) is a strong plus.

Responsibilities

• Develop high-quality written content for a variety of communication channels, including blog posts, articles, press releases, newsletters, website copy, social media posts, and email communications.
• Collaborate with internal teams (e.g., marketing, HR, product, and leadership) to create content that supports business objectives and aligns with brand messaging.
• Develop content for training modules, employee onboarding programs, webinars, and e-learning materials.
• Collaborate with subject matter experts (SMEs) to create educational content that effectively conveys complex concepts and processes in a simple and accessible format.
• Develop content themes and topics that align with business goals and audience needs.
• Create and manage content for marketing materials targeting the aftermarket audience, such as brochures, case studies, blog posts, email campaigns, and social media.
• Create content for internal communication channels (e.g., company newsletters, intranet, and internal bulletins).
• Craft press releases, media kits, and other external communications that help promote the company, products, or services.
• Work with the public relations team to develop content that enhances the company’s reputation in the media.
• Create engaging social media content for various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase audience engagement and brand awareness.
• Manage content on the company’s website, ensuring it is up-to-date, optimized for SEO, and aligned with marketing campaigns.
• Assist with the creation of multimedia content (videos, infographics) to complement written content.
• Ensure consistent and compelling messaging for aftermarket products and services across all marketing materials.
• Track and analyze the effectiveness of communication content through metrics such as engagement rates, page views, and social media performance.
• Ensures all content and social media adhere to brand guidelines and align with the company’s values, visual identity, and strategic direction

Benefits

• We provide compensation and benefits programs intended to attract, motivate, reward, and retain an incredibly talented, globally diverse workforce at all levels within our organization.
• Our compensation programs are informed by market data and business needs, and we are committed to providing equitable and competitive compensation.
• We are committed to providing our team with quality and competitive benefit programs, including health and well-being resources, family-centric policies, and an agile workplace program, where not precluded by collective bargaining agreements or national statutory plans.
• Plans are benchmarked for competitiveness and value.
• We provide formal development opportunities at all levels and stages of employee careers.
• These opportunities are delivered in a variety of formats to make our portfolio of solutions agile, sustainable, and scalable to support our employees in developing the skills needed to succeed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level