Digital Marketing & Communications Specialist

Go Maverick Group • Richfield, OH

21h • Onsite

About The Position

Go Maverick Group has a client who has an immediate need for an entry-level Digital Marketing & Communications Specialist. This is the ideal opportunity for a recent or soon to be college graduate. Our client creates products that support children, families, and people of all abilities across education, hospitality, and public washroom spaces. As the team behind industry‑leading brands they build thoughtful, accessible, beautifully engineered solutions used by people around the world — and you’ll help tell those stories. They’re a small, agile team, which means your ideas don’t get buried — they get implemented. You’ll collaborate with talented teammates across Sales, E‑Commerce, and Design, experiment with new approaches, and see your campaigns directly influence brand growth. No red tape. No invisible work. Just real impact, fast iteration, and the chance to amplify products that genuinely help people every day. The Digital Marketing & Communications Specialist is the engine behind boosting their brand presence and sparking real engagement across all brands. You’ll create, launch, and level‑up digital campaigns across every channel—crafting content, building emails, shaping messaging, and making an impact with both B2B and B2C audiences. This role is super collaborative. As part of their Creative Content team, you’ll team up with Sales, E‑Commerce, and Design to bring ideas to life from digital spaces to real-world interactions. If you love storytelling, testing new ideas, and creating scroll‑stopping content, this is your playground.

Requirements

• A bachelor’s degree in Marketing, Communications, PR/Advertising, or a related creative‑strategic field.
• Comfortable working inside ESPs like Klaviyo, MailChimp, or HubSpot.
• Experience updating website content, images, merch, and promos.
• Experience navigating Shopify.
• A strategic thinker who loves connecting dots and driving real results.
• Ability to read performance analytics, spot trends, and tweak campaigns accordingly.
• Proven experience building and executing digital marketing strategies.
• Strong communication skills, including clear, confident, and personalized writing.
• A curious, experimental mindset, eager to learn, test, and improve.
• Quick learner, self‑starter, and organized, capable of managing multiple projects.
• Confident interfacing professionally within all levels of the organization.

Nice To Haves

• Familiarity with Google Analytics, Tag Manager, Search Console, SEMRush, Screaming Frog, Shopify, HubSpot.
• B2C eCommerce and/or CPG experience.
• Involvement with on-site, off-site, and technical SEO – website conversion rates.
• Keyword research, planning, monitoring, and optimization.
• Shopping feed management and optimization.
• Email campaign coordination.
• Social media strategy.
• Video content creation and video, particularly for social platforms.

Responsibilities

• Build and launch email campaigns (promos, storytelling, automations) across various brands.
• Craft compelling subject lines and preview text, and conduct A/B experiments.
• Segment audiences for personalized and intentional messaging.
• Manage the email calendar to ensure timely campaign delivery.
• Work with ESPs like Klaviyo and HubSpot for email marketing execution.
• Write and edit scroll‑worthy content including blogs, landing pages, and web copy.
• Create SEO‑friendly content for discoverability.
• Develop compelling campaign copy consistent with brand voice.
• Refresh existing web content to maintain currency and engagement.
• Execute seasonal, promotional, and product‑focused campaigns.
• Coordinate timelines, assets, and creative flow for smooth campaign execution.
• Support product launches and sales initiatives with effective messaging and content.
• Maintain consistent brand voice across all channels and touchpoints.
• Own social media strategy for two brand verticals across TikTok, Instagram, Facebook, LinkedIn, and YouTube.
• Write and schedule authentic and engaging social media captions.
• Engage with comments and messages to build a positive, responsive community.
• Shape online brand reputation through smart, timely interactions.
• Track and analyze performance across emails, campaigns, and content.
• Collaborate with E‑Commerce to analyze digital metrics and uncover insights.
• Test, iterate, and optimize digital presence through data‑driven decisions.
• Coordinate email communication with distributors and keep the sales team informed.
• Plan and coordinate promos, assets, and new product launches, and share insights in team syncs.

Benefits

• Competitive salary.
• Full benefits (medical, dental, vision, life).
• HSA.
• PTO.
• 401k options.
• A mission‑driven, collaborative team, who enjoys having fun in and out of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level