Digital Marketing & Commerce Coordinator

Ho-Chunk, Inc.•Winnebago, MN

About The Position

The Digital Marketing & Commerce Coordinator supports digital marketing, ecommerce, customer engagement, creative content, and related digital initiatives across Ho-Chunk Trading Group businesses and the Retail Operations Division. The position supports multiple businesses, brands, and customer-facing locations, including Pony Express C-Stores, SweetWater Cafés, SweetGrass Trading Company, Tribal Tea Co., and other assigned businesses and initiatives. The position is accountable for day-to-day digital execution across supported businesses, brands, and retail locations and works with business leaders, Retail Operations, location managers, vendors, brand resources, and Corporate IT. In simple terms: The Digital Marketing & Commerce Coordinator owns the day-to-day coordination and execution of digital marketing, ecommerce, loyalty, website, creative, and related digital work.

Requirements

Strong communication skills
Strong organization skills
Digital problem-solving skills
Ability in social media
Ability in websites
Ability in ecommerce
Ability in graphic design
Ability in analytics
Ability in loyalty programs
Ability in digital projects
Comfort learning new platforms

Nice To Haves

Bachelor’s degree in marketing, communications, business, digital media, ecommerce, or a related field preferred
Equivalent education and experience will be considered
Basic knowledge of search engine optimization (SEO) and digital search best practices is preferred
Portfolio or work examples are strongly preferred
Travel to supported locations may be required

Responsibilities

Manage social media channels, content calendars, digital communications, Google Business Profiles, and other customer-facing digital listings across supported businesses and locations.
Create and publish content supporting promotions, products, events, community initiatives, and other business priorities; monitor messages, comments, reviews, and reputation activity and coordinate appropriate responses.
Create routine digital and print materials using Adobe Creative Cloud, Canva, or similar tools, including social graphics, website assets, signage, menus, email graphics, and promotional materials.
Capture and edit basic photography and video and apply established brand standards, coordinating higher-level brand or specialized design needs with appropriate creative resources.
Support multi-channel campaigns across social media, websites, ecommerce, email, loyalty, digital advertising, and in-store promotion.
Support day-to-day administration of company websites and ecommerce platforms, including product listings, descriptions, images, pricing, promotions, menus, hours, and other customer-facing content.
Support online merchandising, product launches, bundles, seasonal promotions, and other ecommerce initiatives.
Coordinate routine website updates, enhancements, troubleshooting, and vendor requests.
Identify practical opportunities to improve website usability, customer experience, product presentation, and ecommerce performance.
Support ongoing administration, promotion, and improvement of customer loyalty and rewards programs.
Coordinate loyalty initiatives with Retail Operations, location managers, vendors, system owners, and other stakeholders, including testing, offers, campaigns, customer communications, enrollment, and program adoption.
Serve as project lead or business-side coordinator for assigned loyalty and other customer-facing digital initiatives.
Monitor available loyalty and customer-engagement performance information and recommend practical improvements.
Monitor and report relevant performance metrics across websites, ecommerce, social media, loyalty, email, and digital campaigns using Google Analytics and other available tools.
Provide practical reporting and recommendations that help connect digital activity to business outcomes when data is available.
Perform routine administration, content or configuration changes, and first-level troubleshooting for assigned digital platforms within the employee’s training and access.
Coordinate infrastructure, cybersecurity, networking, hardware, and advanced technical matters with Corporate IT or the appropriate vendor.
Lead or support assigned digital, ecommerce, marketing, customer-experience, and business-improvement projects.
Coordinate project timelines, stakeholders, vendors, testing, documentation, implementation, and follow-through.
Research and help implement new digital tools, platforms, and capabilities as business needs arise.
Maintain organized documentation of key digital platforms, vendors, processes, administrative ownership, and company-controlled accounts, and escalate significant priority conflicts to the Sr. Director.
Execute routine digital content, website updates, approved campaigns, and platform changes within established priorities and brand standards.
Organize and coordinate assigned projects, stakeholders, vendors, timelines, testing, and implementation.
Recommend improvements to websites, ecommerce, loyalty, campaigns, customer engagement, and digital processes.
Coordinate loyalty and promotional execution while deferring pricing, program economics, major rules, and other material business decisions to the accountable business leader.
Escalate contracts, significant expenditures, legal or compliance concerns, reputational risk, advanced technical issues, and matters outside delegated authority.