Digital Marketing Associate
About The Position
Do you feel called to serve in a Christian Ministry? Do you want to serve where you make a difference in the lives of others? Are you looking for a life-changing work experience? If so, consider joining us at the Atlanta Mission, where we provide life-transforming experiences for everyone that joins our team: employees, clients, donors, and volunteers. We serve over 1000 men, women, and children every day by providing food, shelter, clothing, counseling, vocational and spiritual guidance. We get to experience and witness radical life transformations. The Digital Marketing Associate helps create and deploy digital and creative marketing campaigns, along with events, which increase the overall awareness, storytelling capability, and fundraising success of Atlanta Mission. As a brand ambassador and storyteller, this individual gives a voice to the voiceless and shares a clear message of how individuals can be involved in ending homelessness.
Requirements
- Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
- A bachelor’s degree in marketing, communications graphic design, advertising, or related field
- Must have 2 years of experience in marketing, branding, graphic design, and communications
- Email marketing required - Pardot preferred, CSS, HTML
- Website editing capabilities required - Wordpress preferred
- Salesforce CRM experience preferred
- Customer Experience Management (CXM) preferred
- Insights and analytics preferred (i.e. Google Analytics)
- Effective Communication
- Storytelling
- Creativity and Innovation
- Flexibility/Adaptability to change
- Attention to detail
- Strategic thinking
- Keeps up with current digital platforms, social media channels, and trends
- Must have the ability to remain in a stationary position (standing, sitting and/or walking)
- Must have the ability to constantly operate a computer and other office equipment, such as a copy machine, calculator and computer printer
- Must be able to communicate accurate information
- Must be able to occasionally lift up to 20lbs
- Must have the ability to identify and distinguish colors, to adjust focus and maintain close and distance vision
Nice To Haves
- Graphic Design prefered– Adobe Creative Cloud Suite preferred
Responsibilities
- Assists Creative and Digital Manager across all digital marketing channels, including website and email strategy and execution
- Monitors success of digital marketing campaigns as well as digital channels through Google Analytics and Salesforce
- Manages the Atlanta Mission Blog, monitors social media, and deploys cross departmental email communication
- Ensure optimization of Atlanta Mission website for search ranking through tools such as Google search console and Yoast
- Provides creative and design expertise across Atlanta Mission digital channels
- Assists in the creation of digital marketing and event collateral
- Assists in event strategy with the Creative and Digital Manager; this includes branding, digital marketing, logistics, day-of execution, and post-event follow-up
- Ensures the brand integrity of Atlanta Mission is represented in all digital channels and communications
- Develops sources and generates stories across all marketing channels
- Ensures an abundant supply of content that establishes and sustains Atlanta Mission’s reputation of meeting needs and solving the problems of the homeless
- Works with Agencies, staff and pro-bono service providers to ensure a continuous supply of collateral materials
- Identifies new potential vendors and partners to help elevate the Atlanta Mission brand and manages existing partners with the highest level of excellence
- Measures and reports performance on all digital marketing campaigns, assessing against goals and KPI’s
- Identifies trends and insights to optimize spend and performance
- Supports in planning and strategy development for the department
- Participates in Development team activities as needed
- Attends professional association meetings and training as appropriate
- Participates in team and Atlanta Mission-wide meetings
- Performs other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
