Associate Director, Digital Marketing

Indivior•Richmond, VA

About The Position

Indivior is a global pharmaceutical company working to help change patients' lives by developing medicines to treat opioid use disorder (OUD). Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of OUD. Indivior is dedicated to transforming OUD from a global human crisis to a recognized and treated chronic disease. Building on its global portfolio of OUD treatments, Indivior has a pipeline of product candidates designed to expand on its heritage in this category. Headquartered in the United States in Richmond, VA, Indivior employs over 1,000 individuals globally and its portfolio of products is available in over 30 countries worldwide. Visit www.indivior.com to learn more. Connect with Indivior on LinkedIn by visiting www.linkedin.com/company/indivior. POSITION SUMMARY: The Digital Marketing Associate Director will lead the execution of non-personal promotion (NPP) initiatives across both HCP (Healthcare Professional) and DTC (Direct-to-Consumer) channels. This role is responsible for driving digital engagement, optimizing content performance, and ensuring seamless omnichannel execution to support brand objectives.

Requirements

Bachelor’s degree preferably in Marketing, Communications, or related field; MBA preferred.
7+ years of experience in the pharmaceutical or healthcare industry; 5+ years of experience in digital marketing
Strong understanding of HCP and DTC marketing strategies and regulatory requirements.
Proven experience managing large-scale digital campaigns and media budgets.
Proficiency in CRM platforms, digital analytics, and content management systems.
Excellent project management, communication, and cross-functional collaboration skills.

Nice To Haves

Experience with patient support programs and digital access tools.
Familiarity with Formtrak or similar access platforms.
Strategic thinker with a hands-on approach to execution

Responsibilities

Lead development and deployment of HCP and Consumer digital channels and media plans & assets (websites, social media, banners, 3rd party platforms, SEM, CRM, etc.) in collaboration with HCP and Consumer marketing
Manage creation and adaptation of derivative content for various digital platforms, including owning content & approvals through promotional review committee.
Execute the omnichannel strategy, ensuring alignment across digital touchpoints, including development of content and segment-level engagement objectives.
Monitor and manage content expiration to ensure compliance and relevance.
Oversee website UX enhancements to improve engagement and conversion, in close collaboration with media plans
Lead FAST-P optimizations and outreach initiatives to activate and retain patients.
Ensure timely content updates and expiration management across assets.
Collaborate with HCP and Patient marketing leads to plan, assess and optimize media plans for HCP and Patient audiences.
Collaborate with Field teams to enable high quality execution and impact with digital strategies and messaging.
Manage key vendor relationships for media and digital strategy and content creation

Benefits

3 weeks’ vacation plus floating holidays and sick leave
401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions and profit sharing contribution equal to 4% of your eligible pay
U.S. Employee Stock Purchase Plan- 15% Discount
Comprehensive Medical, Dental, Vision, Life and Disability coverage
Health, Dependent Care and Limited Purpose Flex Spending and HSA options
Adoption assistance
Tuition reimbursement
Concierge/personal assistance services
Voluntary benefits including Legal, Pet Insurance and Critical Illness coverage
Gym, fitness facility and cell phone discounts