Director, Digital Marketing

Concord•Nashville, TN

1d•Hybrid

About The Position

Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing, theatrical performance rights and narrative content. Headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne and Miami, Concord also has staff in Auckland, Sydney, Tokyo and Toronto. The Company’s catalog consists of more than 1 million songs, composed works, plays, musicals and active recordings which are licensed in virtually every country and territory worldwide. Position Purpose: Responsible for leading digital marketing strategy for Rounder Records and its artist roster. Works cross-functionally with label and shared services teams to develop innovative, data-driven digital campaigns that support releases, grow audiences, and further overall artist development. Serves as a key digital liaison across internal teams, artist management, and external partners. Works under general supervision.

Requirements

7 + years of experience in music or entertainment marketing with a strong digital focus
Bachelor’s degree in marketing or other relevant disciplines.
Proven track record executing digital campaigns across DSPs, social platforms, and CRM ecosystems
Strong understanding of paid media, audience development, and analytics tools
Experience collaborating cross-functionally with creative, publicity, A&R, and partner teams
Ability to manage multiple projects, timelines, and budgets simultaneously
Excellent communication skills and ability to translate data into strategy
Creative thinker with a digital-first mindset and audience-centric approach
Strong communication and teamwork skills required.
20% domestic travel for artist activation and label requirements .

Responsibilities

Formulate and execute digital marketing strategies for single and album launches across paid, owned, and earned channels.
Partner with label services to establish artist growth goals (audience, streaming, CRM, engagement) and ensure digital initiatives directly support those KPIs.
Act as the primary digital liaison between artist management, label teams, label services, and external agency partners.
Lead development and execution of CRM strategies (email, SMS, fan capture, lifecycle marketing) at both project and label level.
Oversee digital campaign budgets , ensuring efficient allocation across paid media, content, and platform activations.
Translate data and insights into actionable campaign optimizations and audience growth strategies .
Maintain strong understanding of platform ecosystems (Spotify, Apple, YouTube, TikTok, Meta, Amazon) and evolving digital trends.
Design and implement full-funnel digital campaign s for each release.
Utilize insights from shared services to inform audience targeting, media mix, and platform strategy .
Manage digital budgets , aligning spending with campaign goals and ROI expectations.
Collaborate with artist teams to build custom digital workflows, rollout plans, and content strategies .
Own all digital deliverables and timelines , including: DSP profile optimization Asset creation and delivery Paid media execution Vendor and partner coordination
Develop and deploy CRM communications (email, SMS), including segmentation strategy, copy direction, and performance trackin g alongside label services teams.
Identify and recommend emerging platforms, tools, and partners to drive innovation and competitive advantage.
Monitor competitive landscape and cultural trends , applying learnings to campaign strategy.
Capture and create lightweight digital content (short-form video, behind-the-scenes, social-first assets) to support campaigns when needed.
Provide strategic guidance on content creation best practices across social and digital platforms.
Perform other duties and special projects as necessary.