Digital Marketing and Communications Manager

Forcht Broadcasting•SOMERSET, KY

About The Position

The Digital Marketing and Communications Director is a versatile, hands-on digital communications professional responsible for graphic design, website management, along with supporting marketing communications, email marketing, and performance analytics. The person in this role works largely independently, coordinating with the Director on shared social media and website initiatives. The ideal candidate is a self-directed, creative professional who can move fluidly between strategic planning and independent execution.

Requirements

Bachelor’s degree in marketing, Communications, Graphic Design, or a related field (or equivalent experience)
5+ years of experience in marketing, communications, or a related role
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)
Hands-on experience with WordPress, Elementor, and other CMS platforms
Experience managing campaigns through Google Ad Manager and Meta Business Suite
Strong understanding of analytics platforms (Google Analytics, Meta Analytics, streaming/viewership data)
Experience with email marketing platforms and lead generation strategy
Excellent written and verbal communication skills
Strong project management skills with the ability to manage multiple priorities and deadlines
Creative thinker with strong attention to detail

Nice To Haves

Experience working with both internal stakeholders and external clients
Familiarity with marketing automation and CRM tools
Experience in broadcast or communications

Responsibilities

Create graphic design assets for internal marketing/branding initiatives and client-facing materials
Maintain brand consistency across all internal and external communications
Manage and update the company website using WordPress and Elementor
Work with other third-party CMS platforms as needed
Manage digital ad campaigns using Google Ad Manager (GAM)
Manage and optimize campaigns through Meta Business Suite
Analyze performance using Google Analytics, Meta Analytics, streaming data, and other reporting tools to inform strategy and demonstrate ROI
Develop and execute overall marketing strategy in alignment with organizational goals, including promoting our services to potential clients
Plan and manage integrated marketing campaigns across multiple channels
Build, manage, and optimize email newsletter campaigns
Develop and execute lead generation strategies and track conversion performance
Engage in community networking events