Digital Marketing Analyst

Roi Revolution Inc•Raleigh, NC

73d•Hybrid

About The Position

Do you enjoy creatively solving complex problems, analyzing data, and uncovering insights that lead to smarter decisions? If you have strong analytical and critical thinking skills, this Digital Marketing Analyst role could be perfect for you! You’ll develop expertise in paid search while collaborating with a best-in-class team to manage campaigns on Google Ads and Microsoft Advertising. This role would give you the opportunity to leverage your skills, make an impact, and grow your career in a fast-paced environment. How will you make a difference? As a Digital Marketing Analyst, you’ll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly influence how our clients connect with their audiences and achieve their business goals. Working within a collaborative team, you’ll develop expertise in platforms like Google Ads and Microsoft Advertising while leveraging our proprietary tools to increase efficiency. You’ll also gain exposure to other marketing channels and collaborate on full-funnel marketing strategies for clients. Our training combines self-paced learning with hands-on pairing and shadowing, helping you build the confidence and skills to consistently deliver meaningful results for our clients.

Requirements

Bachelor’s degree in Business, Marketing, Mathematics, Analytics, or a related field
Demonstrated analytical thinking, with experience interpreting data, uncovering trends, and translating insights into actionable strategies
Comfort and ability to adapt in a fast-paced, ever-changing environment
Proven creative problem-solving skills to overcome challenges and deliver results
Strong time management and organizational skills, demonstrated through effective task prioritization and consistent on-time delivery
Clear written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
Passion for delivering high-quality client service and contributing to client success
Proficient in Microsoft Excel and PowerPoint, including pivot tables, VLOOKUPs, and chart creation, with the ability to analyze and present campaign data
Eager to learn and experiment with new tools, technologies, and approaches in the digital marketing space
Embodies ROI’s core values [https://roirevolution.com/company/careers/] and is willing to actively contribute to a collaborative team environment

Responsibilities

Create and optimize campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
Analyze, assess, and diagnose campaign performance regularly to identify trends and opportunities, making data-driven decisions and optimizations that improve results
Translate analytical insights into clear, actionable recommendations that shape campaign strategy
Create and implement new test ideas or experiments in client accounts to gain learnings that evolve client channel strategy
Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
Perform other duties as assigned or as we learn your interests and strengths

Benefits

Work-life integration supported by a hybrid work environment and core office hours
Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco-friendly office with onsite gym and game room