Digital Marketing Analyst

Pj Fitzpatrick•New Castle, DE

About The Position

PJ Fitzpatrick is a trusted home improvement company specializing in roofing, windows, siding, doors, gutters, and bath solutions. With decades of experience, PJ Fitzpatrick is known for delivering high-quality craftsmanship, reliable service, and a customer-first approach. Our team is built on professionalism, integrity, and pride in our work, providing homeowners with durable solutions that enhance and protect their homes. The Digital Marketing Analyst's job is to measure and analyze digital marketing campaign performance to provide data-driven insights for marketing efficiency. Key responsibilities include tracking KPIs for PPC, LSA’s and display ads; using tools like Excel, Google Analytics and SQL; creating reports and dashboards; establishing budgets and monitoring spend; performing A/B testing; and offering recommendations to improve campaign effectiveness and ROI.

Requirements

Analytical skills: Ability to interpret complex data and turn it into actionable insights.
Technical proficiency: Robust experience with Excel and data analysis and visualization tools like Google Analytics and SQL.
Marketing knowledge: Understanding of digital marketing channels such as SEO, PPC, social media, and email marketing.
Communication skills: Ability to clearly present findings and recommendations to both technical and non-technical audiences.

Responsibilities

Data analysis: Collect, analyze, and interpret data from various digital marketing channels to measure performance.
Performance tracking: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, cost per click (CPC), and return on investment (ROI).
Campaign optimization: Identify trends and opportunities to improve campaign targeting, messaging, and overall strategy.
Reporting and insights: Create reports and build dashboards to present findings, successes, and areas for improvement to stakeholders.
A/B testing: Design and analyze A/B tests to improve performance across digital channels.
Audience analysis: Perform audience segmentation and analyze customer behavior to support personalization efforts.
Strategic recommendations: Provide data-backed recommendations on budget allocation, content strategy, and customer acquisition tactics.
Market research: Stay up-to-date on industry trends and conduct competitor analysis to inform strategy.