Digital Marketing Analyst
About The Position
Baptist Health is looking for a Digital Marketing Analyst to join our team in Louisville, KY! The position calls for someone self-motivated and self-aware who can manage multiple digital marketing-related tasks and work streams on deadline, including developing digital strategy, tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, handling lead generation, analyzing marketing and web metrics and other key marketing initiatives that integrate into the Baptist Health CMS and CRM. The position also includes supporting the leadership team and client service team with online research, providing inbound strategy recommendations and other activities as needed. To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
Requirements
- Bachelor’s degree with 5 plus years combined experience in website analytics
- Ability to navigate, identify and report on key findings from website analytics platforms
- Ability to create actionable items from website analytics data
- 7 plus years of experience in lieu of degree
Nice To Haves
- Self-motivated
- Self-aware
- Strong technical skills
- Excellent analytical skills
- Detail-oriented
- Works well within a team
Responsibilities
- Developing digital strategy
- Tracking online marketing trends
- Collecting and analyzing data
- Developing campaign strategies
- Optimizing and reporting online campaign performance
- Handling lead generation
- Analyzing marketing and web metrics
- Integrating key marketing initiatives into the Baptist Health CMS and CRM
- Supporting the leadership team and client service team with online research
- Providing inbound strategy recommendations
- Presenting actionable insights to inform digital marketing strategies
- Building and planning multivariant (a/b) testing plans
- Monitoring testing plans until statistical significance is identified
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
