Digital Marketer
About The Position
Key Responsibilities: Campaign Management: Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTA's. LSA Performance: Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement. Google Business Profile Optimization: Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, nd review responses. Performance Analysis: Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation. Lead Generation: Analyze lead generation performance and track attribution to improve ROI. Brand Alignment: Coordinate with designers and content creators to ensure branded, conversion-focused assets. Tracking and Reporting: Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools. Monitor Trends: Monitor competitive trends and platform updates to keep the organization ahead in digital strategy. The right candidate for this position must have: Minimum 3 years of proven experience in digital marketing, paid media, and campaign management Strong analytical, creative, and technical skills across digital platforms Ability to manage multiple campaigns, vendors, and reporting tools A Relentless desire to pursue campaign excellence and lead gen goals urgently The ability to demonstrate Expertise of digital platforms and tools A Passion to energetically and creatively tackle every campaign Generosity with their knowledge and a willingness to support team collaboration Transparency and honesty in reporting, always aligning with ethical ad practices
Requirements
- Minimum 3 years of proven experience in digital marketing, paid media, and campaign management
- Strong analytical, creative, and technical skills across digital platforms
- Ability to manage multiple campaigns, vendors, and reporting tools
- A Relentless desire to pursue campaign excellence and lead gen goals urgently
- The ability to demonstrate Expertise of digital platforms and tools
- A Passion to energetically and creatively tackle every campaign
- Generosity with their knowledge and a willingness to support team collaboration
- Transparency and honesty in reporting, always aligning with ethical ad practices
Nice To Haves
- Google Ads, Analytics, or similar
Responsibilities
- Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max)
- Plan, build, and send segmented email and SMS campaigns with compelling CTA's
- Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement
- Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, nd review responses
- Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation
- Analyze lead generation performance and track attribution to improve ROI
- Coordinate with designers and content creators to ensure branded, conversion-focused assets
- Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools
- Monitor competitive trends and platform updates to keep the organization ahead in digital strategy
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
