Sr. Digital Manager
About The Position
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This job is responsible for owning the end-to-end delivery and health of key digital capabilities or processes. Key responsibilities include translating business requirements into digital requirements and acceptance criteria, partnering with designers to develop client journeys, refining scope in collaboration with Technology teams, guaranteeing quality through business acceptance testing, and ensuring successful go-to-market. Job expectations include leveraging subject matter expertise and digital acumen to define and deliver solutions that solve business problems. This Digital Product Manager role sits within the Digital Consumer & Wealth Sales delivery team within MDS and is responsible for shaping and enhancing the end-to-end digital experience across research, sales, and onboarding journeys. The primary focus is on advancing the digital account opening experience by delivering intuitive, efficient, and customer-centric solutions. The individual in this role will support the definition and execution of key strategic initiatives aligned to the broader business plan, with a strong emphasis on improving customer experience, increasing conversion, and driving digital adoption. This includes identifying opportunities to streamline processes, reduce friction, and enhance usability throughout the onboarding lifecycle. Success in this role requires close collaboration with cross-functional partners, including Product, Customer Digital Strategy, and Technology teams, to translate business objectives into actionable product strategies and ensure effective implementation. Building strong partnerships and influencing across teams will be critical to delivering scalable, high-impact solutions. Additionally, the role will focus on designing and implementing innovative onboarding strategies that improve client acquisition and engagement. Key objectives include increasing digital engagement, enhancing the quality of newly acquired accounts, and unlocking opportunities for deeper customer relationships and cross-sell. The role also leverages data and insights to continuously optimize performance and inform future enhancements.
Requirements
- 7+ years of relevant experience
- Previous experience with managing digital channels
- Highly action oriented individual that projects enthusiasm and determination
- Strong communication skills both written and verbal
Nice To Haves
- Thorough understanding of sales funnel performance optimization and conversion tactics
- Deep understanding of the digital sales process management
- Experience with technology Agile implementation processes
Responsibilities
- Delivers world-class digital software solutions, meets business and client needs, and manages timing, budget, and scope constraints
- Owns operational routines, governance, and best practices that guarantee industry leading go-to-market and a healthy performance for the bank's digital solutions
- Oversees governance, risk management, use of data, and client feedback to drive feature roadmap and prioritization at the project level
- Manages project planning, sprint, and release planning and contributes to the execution of the program roadmap leveraging Agile principles
- Creates presentations and written materials and communicates in an effective and engaging manner to enhance project outcomes
- Builds and maintains relationships across stakeholders and partners in order to effectively navigate the bank, ensure successful delivery of assigned work, and secure ongoing support for owned features
- Leverages knowledge of the business to make informed decisions at every stage of the product development and sustainment lifecycle
Benefits
- access to paid time off
- resources and support to our employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
