Digital Journalist & Social Media Reporter

Dougall Media • Thunder Bay, ON

90d

About The Position

Dougall Media, Thunder Bay’s only locally owned broadcast and multimedia company, has an opening within our newsroom and digital content team for a Digital Journalist & Social Media Reporter. This role is for individuals who enjoy storytelling, on-camera reporting, and creating engaging content for modern digital platforms, with a passion for how news is consumed on social media and excitement for the evolution of journalism across TikTok, YouTube, and other emerging platforms. Dougall Media offers a dynamic and supportive environment where traditional journalism and digital innovation come together.

Requirements

• Broadcast Journalism Experience: Proven experience as a television reporter and/or anchor, with strong on-camera presence, clear delivery, and the ability to communicate complex stories in an engaging and concise manner.
• Digital & Social Media Fluency: Strong understanding of how news content is consumed on platforms such as TikTok, YouTube, and Meta Ads Manager, including differences in tone, format, and audience expectations.
• Content Adaptation Skills: Ability to translate traditional broadcast stories into compelling digital-first formats, including short-form video, vertical video, and platform-specific storytelling techniques.
• Video Editing & Production Skills: Hands-on experience with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar), including adding captions, graphics, and optimizing content for mobile viewing.
• Ability to Learn & Adapt Quickly: Demonstrated ability to embrace new technologies, formats, and workflows, with a willingness to experiment and evolve alongside rapidly changing social media platforms.
• Strong News Judgment & Editorial Integrity: Solid understanding of journalism ethics, accuracy standards, and editorial decision-making in a fast-paced news environment.
• Audience Engagement Mindset: Ability to create content that drives engagement, including understanding hooks, pacing, headlines, and storytelling techniques that resonate with digital audiences.
• Collaboration & Communication: Strong interpersonal skills with the ability to work cross-functionally with newsroom, production, and digital teams.
• Ability to lift up to 40 pounds as part of job requirements.
• Valid Ontario driver’s licence required.

Responsibilities

• Create, edit, and publish engaging news content tailored for digital platforms including TikTok, YouTube, and Meta Ads Manager, ensuring content is optimized for each platform’s audience and format.
• Research, script, and deliver news stories on camera, producing clear, accurate, and engaging segments that translate well to social and digital audiences.
• Edit video content using modern tools and techniques, including short-form storytelling, captions, graphics, and pacing optimized for mobile and social consumption.
• Stay current with social media trends, platform updates, and audience behaviors, and apply insights to improve content performance and engagement.
• Work closely with reporters, producers, and digital teams to repurpose broadcast content for digital channels and support the organization’s transition from traditional TV to multi-platform storytelling.
• Other duties as assigned related to the team objectives and in support of news team.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed