Digital Journalist & Social Media Intern

Dougall MediaThunder Bay, ON

About The Position

Dougall Media, Thunder Bay’s only locally owned broadcast and multimedia company, has an opening within our newsroom and digital content team for a Digital Journalist & Social Media Intern. This role is for individuals who enjoy storytelling, on-camera reporting, and creating engaging content for modern digital platforms. The ideal candidate is passionate about how news is consumed on social media and excited by the evolution of journalism across TikTok, YouTube, and other emerging platforms. Dougall Media offers a dynamic and supportive environment where traditional journalism and digital innovation come together.

Requirements

  • Proven experience as a television reporter and/or anchor, with strong on-camera presence, clear delivery, and the ability to communicate complex stories in an engaging and concise manner.
  • Strong understanding of how news content is consumed on platforms such as TikTok, YouTube, and Meta Ads Manager, including differences in tone, format, and audience expectations.
  • Ability to translate traditional broadcast stories into compelling digital-first formats, including short-form video, vertical video, and platform-specific storytelling techniques.
  • Hands-on experience with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or similar), including adding captions, graphics, and optimizing content for mobile viewing.
  • Demonstrated ability to embrace new technologies, formats, and workflows, with a willingness to experiment and evolve alongside rapidly changing social media platforms.
  • Solid understanding of journalism ethics, accuracy standards, and editorial decision-making in a fast-paced news environment.
  • Ability to create content that drives engagement, including understanding hooks, pacing, headlines, and storytelling techniques that resonate with digital audiences.
  • Strong interpersonal skills with the ability to work cross-functionally with newsroom, production, and digital teams.
  • Ability to lift up to 40 pounds as part of job requirements.
  • Valid Ontario driver’s licence required.

Responsibilities

  • Create, edit, and publish engaging news content tailored for digital platforms including TikTok, YouTube, and Meta Ads Manager, ensuring content is optimized for each platform’s audience and format.
  • Research, script, and deliver news stories on camera, producing clear, accurate, and engaging segments that translate well to social and digital audiences.
  • Edit video content using modern tools and techniques, including short-form storytelling, captions, graphics, and pacing optimized for mobile and social consumption.
  • Stay current with social media trends, platform updates, and audience behaviors, and apply insights to improve content performance and engagement.
  • Work closely with reporters, producers, and digital teams to repurpose broadcast content for digital channels and support the organization’s transition from traditional TV to multi-platform storytelling.
  • Other duties as assigned related to the team objectives and in support of news team.
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