Digital Intelligence Senior Consultant, Digital & Insights

FTI Consulting•Chicago, DC

2d•Hybrid

About The Position

FTI Consulting's Corporate Positioning & Insights (CPI&I) practice is seeking a Digital Intelligence Senior Analyst to develop and execute research and analytics products and translate data into actionable insights for clients. This role will be a key contributor to accounts focused on corporate brand positioning, public affairs campaigns, crisis response, and special situations. The candidate will have the opportunity to work directly with clients across various sectors, contributing to strategy and delivery, and positioning the firm through thought leadership and new business generation. The role involves developing in-depth knowledge of client objectives and challenges, and applying expertise in social media listening, media monitoring, conversation analysis, influencer identification, and stakeholder mapping to fast-moving, news-shaping client engagements.

Requirements

Bachelor's degree with demonstrable research and statistical analysis in Communications, Marketing, Political Science, Psychology, or other related fields.
3–5 years of hands-on digital intelligence experience, ideally within a communications agency, public affairs firm, or digital consultancy.
Experience with listening and monitoring tools such as Brandwatch, Meltwater and Signal AI, with proficiency in building queries using Boolean logic and establishing dashboards for reputation tracking.
Proficiency in campaign measurement and analytics tools, including Google Analytics (GA4), Google Tag Manager, and native platform reporting.
Strong analytical skills with the ability to translate complex data sets into clear, client-ready narrative and recommendations.
Excellent written and verbal communication skills; comfortable presenting to senior client stakeholders.
Proven ability to manage multiple accounts and deadlines simultaneously in a fast-paced, high-stakes environment.
Ability to travel to FTI office(s) and client site as needed.
Applicants must be currently authorized to work in the United States for any employer on a full-time basis; this position does not provide visa sponsorship.

Nice To Haves

Experience in B2B or public affairs paid media, including issue advocacy, corporate reputation, or financial communications campaigns.
Familiarity with DSPs and programmatic buying platforms.
Experience with CTV/OTT media planning and buying.
Working knowledge of data visualization and dashboarding tools.
Google Ads, Meta Blueprint, or other relevant platform certifications.
Experience with audience research, social listening, and media intelligence tools (e.g., Brandwatch, Meltwater, Sprinklr).
Familiarity with SEO, search strategy, AI-powered search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and evolving digital discovery trends.
Exposure to A/B and multivariate creative testing methodologies.

Responsibilities

Own program measurement: define KPIs, build reporting dashboards, and deliver regular performance reports to client stakeholders and internal account teams.
Analyze campaign data to surface actionable insights, recommending real-time optimizations and contributing to strategic reviews.
Develop a working knowledge of media measurement methodologies including brand lift studies, multi-touch attribution, and audience analytics tools.
Monitor and synthesize digital and social trends relevant to client industries and campaign objectives, providing a forward-looking perspective.
Monitor and report on digital, media, and search performance using platforms like Google Search Console, SEMrush, Brandwatch, or Meltwater, and translate findings into actionable strategy.
Identify influencers and critical stakeholders within topics and conversations, providing data-backed recommendations for engagement.
Leverage social listening and media intelligence platforms (e.g., Brandwatch, Meltwater) to track audience sentiment, share of voice, and campaign impact, surfacing insights for strategy and client counsel.
Serve as a primary day-to-day client contact for analytics and monitoring on integrated accounts and campaigns, communicating clearly and proactively.
Collaborate cross-functionally with colleagues across CPI&I and wider Strategic Communications practices to deliver integrated, multi-channel communications programs.
Contribute to the development of client scopes, proposals, and presentations, articulating research methodologies and measurement frameworks.
Support new business development efforts by contributing analytics expertise to pitches and credential documents.
Provide guidance and mentorship to junior analysts and associates, reviewing their work and supporting their development.
Contribute to CPI&I's internal knowledge-sharing, staying current on platform updates, industry tools, and best practices.
Assist in establishing and refining team processes, workflow standards, and quality-control frameworks for paid media delivery.