Digital GTM Lead

EchoStar•Littleton, CO

About The Position

We are looking for a highly organized, strategic go-to-market leader to serve as the central orchestrator for ecommerce campaign launches across BoostMobile.com, the Boost Mobile app, and supporting channels. In this role, you will own the end-to-end GTM planning process — from initial campaign scoping through launch execution and post-launch performance analysis — ensuring every cross-functional team is aligned, prepared, and delivering on time. You will be the connective thread between product, acquisition marketing, lifecycle marketing, and IT, driving clarity and accountability across every launch. Whether it is a new device launch, a seasonal promotion, a plan change, or a feature rollout, you will ensure the ecommerce experience is flawlessly coordinated and the business is set up to maximize impact from day one. This is a senior individual contributor role for someone who thrives in fast-paced environments, brings structure to ambiguity, and earns trust across functions through operational excellence.

Requirements

Proven GTM and launch coordination expertise, with a track record of orchestrating complex, multi-team digital campaign launches in high-velocity ecommerce or direct-to-consumer environments
Exceptional cross-functional program management skills, with demonstrated ability to drive alignment and accountability across product, marketing, engineering, and operations teams without direct authority
Deep ecommerce campaign experience, with a strong understanding of the end-to-end digital customer journey and the technical, creative, and marketing components required for a successful launch
Superior communication and stakeholder management, including the ability to distill complex timelines and dependencies into clear, actionable plans and to confidently facilitate executive-level go/no-go decisions
Strong analytical mindset, with the ability to define campaign success metrics, interpret post-launch performance data, and translate learnings into process improvements and future GTM recommendations
Process design and operational excellence, with experience building scalable playbooks, templates, and workflows that bring repeatability and rigor to fast-moving launch environments
AI Literacy, specifically the ability to leverage AI-powered project management tools, automated reporting, and intelligent workflow automation to improve GTM coordination speed and visibility
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in GTM coordination, campaign operations, or digital program management within ecommerce, DTC, or technology-driven environments
Experience with Project management platforms (Asana, Jira, Monday.com, Smartsheet, or comparable)
Experience with Collaboration and communication tools (Slack, Confluence, Google Workspace)
Experience with Web analytics platforms (Adobe Analytics, Google Analytics) for post-launch performance review
Familiarity with CMS platforms (Adobe Experience Manager) and ecommerce platforms (Adobe Commerce) for understanding launch dependencies

Nice To Haves

Experience in wireless, telecom, or subscription-based businesses preferred

Responsibilities

Own the ecommerce GTM planning calendar and launch roadmap, ensuring all campaigns, device launches, plan changes, and promotions are scoped, scheduled, and tracked from ideation through post-launch review
Coordinate cross-functional launch readiness across product, acquisition marketing, lifecycle marketing, IT, web operations, and merchandising — running recurring syncs, managing dependencies, and driving teams toward shared milestones
Develop and manage launch checklists, go/no-go processes, and readiness criteria that ensure every campaign launches with all web, app, marketing, and technical components validated and in place
Drive post-launch performance analysis by partnering with analytics and ecommerce leads to assess campaign results against objectives, capture learnings, and feed insights back into future GTM planning
Establish and continuously improve repeatable GTM playbooks and templates that scale the team's ability to execute high-quality launches with increasing velocity and decreasing friction
Leverage AI-powered project management and communication tools to automate status tracking, surface risks early, streamline stakeholder updates, and improve launch coordination efficiency