UPS Digital Growth Marketing Manager

UPS

About The Position

UPS Digital is looking for a Growth Marketing Manager to lead top-of-funnel marketing and expand our digital audience. In this high-impact role, you will spearhead paid media campaigns (Google/Bing search, LinkedIn/Meta social, programmatic ads) organic and growth initiatives tied to SEO and emerging AEO – (Answer Engine Optimization) to drive brand awareness and customer acquisition. The Growth Marketing Manager will develop and direct multi-channel advertising strategies and co-marketing partnerships, manage campaign budgets, and ensure external agencies deliver high-quality, effective campaigns that align with the UPS brand. This role also partners closely with our Digital Experience and MarTech teams to improve website conversion rates, enhance tagging/tracking, and strengthen attribution so we can accurately measure and optimize all funnel activities. Impact of the Role This position is a critical driver of efficient growth and revenue contribution. He/she will improve performance through rigorous measurement, testing, and optimization, bringing clarity to what’s working, why it’s working, and what to do next. This role will strengthen cross-functional execution by serving as the day-to-day paid media lead and ensuring agency partners and internal teams remain aligned, accountable, and focused on results. This role requires a highly analytical, self-directed marketer who brings strong operational discipline, turns data into clear, actionable decisions, and takes full ownership to drive work forward with minimal direction.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in growth, performance, or digital marketing roles
Proven experience owning multi-channel paid media strategy and hands-on execution across major platforms (e.g., LinkedIn, Google, programmatic/display, retargeting, paid social).
Experience running or supporting ABM programs (account targeting, segmentation, coordinated messaging, measurement approaches).
Strong analytical skills, including experience with A/B testing, conversion rate optimization, and funnel analysis.
Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms (e.g., Marketo, Salesforce).
Experience with Adobe tagging and tag management systems to ensure accurate campaign tracking and attribution.
Familiarity with SQL, Excel, and data visualization tools for campaign reporting and optimization.
Highly organized project manager who can run multiple campaigns simultaneously, keep stakeholders aligned, and maintain operational rigor.
Ability to work independently with minimal direction—prioritizing effectively and proactively identifying what needs to happen next.

Nice To Haves

Preferred certifications: Google Ads, Google Analytics 4 Certification, Adobe Analytics, HubSpot Growth Marketing Certification, Reforge or CXL Growth Marketing Programs, Meta Blueprint Certification (for paid social specialists).
Experience with AI-driven marketing tools, machine learning-informed targeting, or Answer Engine Optimization (AEO) is a plus.
Familiarity with conversion rate optimization principles and partnering with web teams on landing page performance improvements.
Comfort operating in a matrixed environment and communicating performance insights to both technical and non-technical stakeholders.
Experience building/maintaining performance dashboards and standard reporting rhythms.

Responsibilities

Lead the full paid media lifecycle: annual/quarterly strategy, channel planning, audience targeting, launch, optimization, and post-campaign readouts.
Develop and grow SEO and AEO strategy for multiple sites
Drive co-marketing for audiences in collaboration with UPS.com and UPS owned channels
Build and drive partnership marketing initiatives to reach and engage audiences
Translate business goals into paid media plans that clearly define objectives, KPIs, audiences, budgets, and testing roadmaps.
Plan and execute sales and account -informed paid programs (target account lists, persona segmentation, intent signals where available, tailored messaging).
Partner closely with Demand Generation Team to align paid media programs to the campaign calendar, launch timelines, offers, and audience priorities.
Ensure paid and unpaid media are integrated into broader go-to-market plans and campaign workflows (briefing, creative development, landing page readiness, enablement, reporting).
Coordinate with stakeholders (e.g., web/CRO, marketing ops, sales/BDR teams) to ensure handoffs and follow-up motions support conversion.
Establish measurement frameworks and performance reporting that connect spend to outcomes (CPL, CAC/CPA, sales conversion, pipeline contribution, ROAS where applicable) and improve efficiency and performance through ongoing optimization (spend allocation, targeting creative testing, etc.)
Track and measure against key growth initiatives tied to traffic, unique visitors, MQL and SQL OKRs.
Diagnose performance drivers (creative, audience, channel, landing page, offer, frequency, funnel stage) and make specific, prioritized recommendations.
Own campaign tagging/UTM discipline and ensure clean, consistent reporting inputs in partnership with analytics/ops.
Manage pacing, forecasting, and reallocation across channels to maximize performance within budget.
Make clear, data-driven recommendations on when to scale, when to pause, and where to reinvest.
Maintain strong operational rigor: budgets, IOs, invoices, timelines, and performance documentation.
Serve as the primary day-to-day contact for media and creative agencies, ensuring clarity on goals, deliverables, timelines, and performance expectations.
Work directly with UPS and UPS agencies on collaborative campaign efforts.
Drive increases internal and external alignment to SEO, AEO and unpaid efforts.
Lead weekly performance reviews and optimization planning with agencies; ensure actions are tracked to completion.
Provide direction on creative needs informed by performance insights (what to test next, what to refresh, what to retire).