Digital Fundraising Manager

Plan USA • Washington, DC

9h

About The Position

Plan International is an independent development and humanitarian nonprofit that advances children’s rights and equality for girls. We believe in the power and potential of every child, but know this is often suppressed by poverty, violence, exclusion and discrimination. And it is girls who are most affected.

Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We’re there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. We drive changes in practice and policy at the local, national and global levels using our reach, expertise and knowledge.

With more than 85 years of experience, we work to transform lives in over 80 countries.

We won’t stop until we are all equal.

The Digital Fundraising Manager executes and optimizes digital fundraising efforts across both the annual fund and sponsorship programs. This role serves as the connective link between Plan’s fundraising channels — ensuring that digital tactics amplify and integrate with direct mail and face-to-face efforts. In addition to leading digital campaign delivery, this position carries light (≈10%) coordination and quality control responsibilities to strengthen integration across all donor touchpoints.

Requirements

• Bachelor’s degree required, marketing, communications, or related field preferred.
• 3–5 years of experience in digital fundraising, digital marketing, or campaign execution.
• Experience with marketing automation platforms (e.g., Engaging Networks, Salesforce Marketing Cloud).
• Knowledge of digital analytics and reporting tools (Google Analytics, ad dashboards, etc.).
• Excellent attention to detail, project management, and communication skills.
• Collaborative mindset and commitment to advancing Plan International USA’s mission for children’s rights and equality for girls.

Responsibilities

• Ensure effective execution of digital fundraising campaigns across email, paid media, web, SMS, and peer-to-peer programs.
• Partner with external agencies to ensure campaigns launch on time, meet quality standards, and align with Plan’s fundraising goals and brand voice.
• Support the design and optimization of digital donor journeys for both one-time and recurring donors, including reactivation paths and upgrade series.
• Track and analyze campaign performance to optimize cost per acquisition (CPA), conversion, and retention rates.
• Function as the super user of the organizational Engaging Networks account, engaging with the communications team and others to build event, donation, symbolic giving and other pages. Manages users and user governance on the platform.
• Work in close partnership with the sponsorship and annual fund leads to ensure full integration of digital strategies with direct mail and face-to-face efforts.
• Coordinate campaign timelines and deliverables across all fundraising channels to maintain message consistency and donor experience continuity.
• Collaborate with the Communications team on website and donor portal fundraising content, landing pages, and testing to improve conversion.
• Maintain campaign documentation and reporting systems to ensure transparency and learning across teams.
• Assist other units in leveraging digital tools (Engaging Networks, Salesforce Marketing Cloud) to reach and convert their audiences.
• Lead light quality control (≈10%) to ensure alignment between channel campaigns and Plan’s donor communications calendar.
• Co-manage (with the web content manager) the organizational instance of Google Analytics 4, ensuring proper set-up of dashboards and reports to track fundraising performance.
• Monitor digital fundraising KPIs such as: donation page conversion rate, digital cost to acquire, cost-per-lead etc. ensuring alignment with annual workplan targets.
• Represent the US national office in federation wide digital fundraising tracking, such as the federation-wide digital fundraising dashboard.
• Provide reporting to Sr. Director Integrated Fundraising
• Recommend adjustments to campaign strategy based on data trends and donor behavior.
• Share learnings and best practices across teams to strengthen integrated fundraising performance.

Benefits

• Plan International USA offers a comprehensive total compensation package inclusive of health benefits, paid time off (PTO), sick leave, and retirement plan contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees