Digital Fundraising Coordinator

KQED • San Francisco, CA

2d

About The Position

Reporting to the Associate Director of Direct Response Fundraising, the Digital Fundraising Coordinator is responsible for supporting the Associate Director in the development, planning, segmentation, and execution of membership fundraising initiatives. The Coordinator has a particular focus on new and existing digital campaigns, and also supports third-party initiatives. The Coordinator project manages multi-channel communications; writes, edits and solicits approvals for these communications; and executes digital communications using both on and offline tools.

Requirements

• 2+ years of experience in fundraising, direct marketing or an equivalent combination of related training and relevant experience; nonprofit experience a plus
• Excellent writing and editing skills
• Stellar relationship-building skills and ability to build rapport with internal and external stakeholders
• Knowledge of multi-channel marketing, including traditional channels (e.g., direct mail) and digital channels (email, websites, social media)
• Ability to analyze and interpret data for traditional and digital marketing efforts, including email, landing page performance, website analytics, direct response performance, and overall revenue performance
• Ability to clearly articulate the case for support and fundraising priorities of KQED
• Strong communication skills, including prioritizing a collaborative approach to internal and external stakeholders
• Exceptional organizational skills, including experience independently overseeing and executing complex projects and programs
• Commitment to fostering collaboration and teamwork; ability to inspire and lead cross-functional teams
• Demonstrated understanding of direct response fundraising/marketing best practices and benchmarks
• Experience in databases such as Revolution Online and Salesforce
• Bachelor’s degree or the equivalent in education and experience preferred

Responsibilities

• Write, edit and route copy for approval for fundraising and donor communications.
• Maintain deep understanding of KQED’s programs and services to highlight to members.
• Project manage direct mail and email pieces that are prepared both internally and externally through our fundraising agency.
• Execute digital campaigns, from creating lists and segments, to creating emails in Engaging Networks, to building out web assets, to tracking receipt and results.
• Support third-party giving through data management, giving uploads, and supporting Third Party Associate on new ventures.
• Maintain and develop fundraising reports to track goals, giving and fundraising activities.
• Investigates emerging platforms and ensure KQED is able to interact with donors and prospective donors on those platforms (e.g. TikTok, Discord, etc.).
• Work with Associate Director to develop talking points and messaging materials to support frontline solicitation efforts such that KQED staff, members of the Board and other supporters can easily support fundraising efforts.
• Oversee accuracy and integrity of donor data used in outgoing annual giving direct marketing appeals. This is inclusive of all direct marketing channels including direct mail, email marketing, peer to peer texting and telemarketing efforts.
• Stay abreast of industry best practices within public media, among nonprofits more broadly and in the commercial sector.
• Other essential duties as needed and required.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level