Digital Experience & User Experience (UX) Marketer

Broadview Federal Credit Union•Albany, NY

7d•$84,637 - $105,796

About The Position

The Digital Experience & User Experience (UX) Marketer is a senior, hands-on individual contributor responsible for improving the usability, accessibility, and performance of Broadview’s digital experiences across web, applications, and campaign-driven interactions. This role plays a key part in shaping and executing the digital experience roadmap by identifying friction, optimizing member journeys, and delivering measurable improvements in engagement and conversion. Working in close partnership with marketing, digital, product, analytics, lending, and technology teams, this role applies behavioral insights, usability research, and experimentation to continuously improve how members discover, apply for, and engage with Broadview’s digital products and services. The Digital Experience & UX Marketer serves as a strong advocate for member-centered and inclusive design, influencing experience strategy without direct people management responsibility.

Requirements

Bachelor’s degree in User Experience Design, Human-Computer Interaction, Digital Design, Psychology, Marketing, or a related field.
5–7 years of progressive experience in digital experience, UX, conversion optimization, or related roles.
Strong working knowledge of HTML, CSS, JavaScript, and modern web technologies.
Hands-on experience with design systems and component-based design frameworks (e.g., Figma).
Demonstrated experience influencing or executing digital experience roadmap initiatives.
Strong understanding of usability principles, interaction design, and accessibility standards.
Proven experience optimizing landing pages, applications, or digital flows to improve engagement and conversion.
Strong analytical skills with the ability to synthesize qualitative and quantitative insights.
Excellent collaboration and communication skills with experience working across marketing, product, analytics, and technology teams.

Nice To Haves

Experience in financial services, regulated industries, or complex digital environments.
Familiarity with WCAG accessibility guidelines and inclusive design best practices.
Experience using behavioral analytics and experimentation tools, including heatmapping, session replay, and testing platforms.
Background optimizing digital application, onboarding, or self-service experiences.
Bilingual individuals who are fluent in a second language in addition to English are highly encouraged to apply.

Responsibilities

Contribute to and execute portions of the digital experience and UX roadmap, prioritizing enhancements based on usability findings, behavioral data, accessibility needs, and business impact.
Design and optimize end-to-end member journeys, including discovery, acquisition, digital applications, onboarding, and ongoing engagement.
Identify and remediate usability, accessibility, and conversion friction across websites, applications, self-service flows, and high-impact landing pages.
Plan, conduct, and analyze moderated and unmoderated usability testing, translating insights into actionable recommendations.
Design and evaluate A/B and multivariate tests, including hypothesis development, experience variation design, and performance measurement.
Leverage behavioral analytics (e.g., user flows, heatmaps, session replay, funnel analysis) to understand member behavior and inform experience decisions.
Collaborate with cross-functional partners to translate insights into practical, technically sound experience improvements.
Champion accessibility and inclusive design, ensuring digital experiences align with applicable accessibility standards and support diverse member needs.
Develop and maintain UX guidelines, standards, and documentation to promote consistency and scalability across digital initiatives.
Clearly communicate experience insights and recommendations to cross-functional and senior stakeholders.