Digital Experience & SEO Specialist

Mattermost

1d•$95,000 - $130,000

About The Position

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. To learn more, visit www.mattermost.com We’re looking for a Digital Experience & AI-Forward SEO Specialist to manage and optimize our owned channels. You’ll be responsible for keeping our website fast, accurate, user-friendly, and conversion-optimized — while also applying modern AI and automation to scale SEO, UX, CRO, and digital experience workflows. This role is a blend of hands-on website ownership, SEO strategy, and AI-native digital execution. You’ll partner with agencies, content, design, performance, and demand teams to deliver a best-in-class digital experience that fuels our Integrated Marketing Campaigns (IMCs) and pipeline goals. This role is ideal for someone who enjoys cross-team collaboration, has a keen eye for digital UX, and is energized by bringing AI-driven innovation to web and SEO programs.

Requirements

2–5 years of B2B SaaS digital marketing, SEO, or web management experience.
Strong proficiency with WordPress (required); Webflow a plus.
Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.).
Working knowledge of GA4, GTM, and digital tracking frameworks.
Basic HTML/CSS skills for troubleshooting and QA.
Experience applying AI or automation to digital marketing workflows.
Strong organizational skills and ability to manage multiple projects.
Must be able to work with Eastern Time zone overlap.
A collaborative, curious, detail-oriented team player who owns execution end-to-end.
This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

Responsibilities

Website Ownership & Digital Experience Manage
CMS updates in WordPress: landing pages, blog posts, copy changes, template updates, and QA.
Build new pages using established templates and maintain consistency in structure, design, and UX.
Partner with cross-functional teams to support web updates across different user journeys and IMC launches.
Collaborate with agencies on new site builds, localization, and modernized digital experiences.
AI-Forward SEO & Content Optimization
Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema.
Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization.
Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion.
Apply AI tools to scale SEO execution, improve content relevance, and streamline audits. CRO, UX, and Digital Tools
Own CRO and UX optimization, including form fills, navigation, load time, and mobile readiness.
Manage and optimize digital experience platforms: Qualified, Navattic, Wistia, etc.
Experiment with personalization, chat optimization, and AI-enhanced testing.
Analytics, Tagging, and Cross-Channel Execution
Ensure analytics and tagging accuracy in GA4 and GTM in partnership with GTM Ops and Performance Marketing.
Support campaign launches with high-quality landing pages and seamless user experiences.
Collaborate with other platform owners (Pardot, 6sense, Salesforce) to ensure high-quality, consistent execution across digital channels.
Owned Channel Governance Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms.
Maintain accuracy, speed, and operational excellence across all owned digital touchpoints.