Specialist, SEO

Havas Group•New York, NY

About The Position

Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join our SEO Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The role will primarily be to support the team in client management and tactical execution of SEO accounts. You will hold joint responsibility with your SEO manager in the performance, management, and analysis of client organic search accounts You are pivotal in providing data to help the team derive insight and achieve client success KPIs You will support advancing our organic research initiatives in partnership with creative and content teams You will collaborate with other media teams to ensure organic insights are integrated into all aspects of the media plan You will also learn on-the-job competencies in SEO, which will develop your skills/knowledge in performance marketing and the wider digital media space.

Requirements

Bachelor’s or Master’s degree in Marketing or Advertising
1+ years’ experience in SEO
Interest in and understanding of all aspects of digital media
Writing skills
Knowledge of/experience with MS Suite
Experience with Screaming Frog, Brightedge, SEMRush, Google Analytics, and Google Search Console (or comparable SEO tools)

Nice To Haves

Excited to grow your SEO knowledge and media experience
Inquisitive
Collaborative
Detail-oriented

Responsibilities

General Support on and eventual ownership of day-to-day client relationships and communication
Keyword research
Auditing and monitoring of client websites/assets
Use of SEO tools to perform competitor research, detect technical issues, and identify content opportunities
Delivery of innovative ideas to drive organic traffic and engagement performance
Support and development of organic strategy for clients
Collaboration with paid media and content teams
Creation of accurate reporting to account/client specifications and KPIs
Monitoring and analysis of SEO data to detect red flags, drive optimization strategy, and effectively manage organic performance
Ensuring client accounts are maintaining performance against targets/objectives
Interpreting performance reporting data for clients on a regular basis
Presenting performance updates to clients on a regular basis
Conducting search behavior and competitive research to prepare insights for content and media teams
Partner day-to-day with colleagues to meet the needs of clients