Digital Experience Researcher

Regions Bank•Atlanta, GA

8d•$115,032 - $147,641•Onsite

About The Position

At Regions, the Digital Experience Researcher uses qualitative and quantitative mixed research methods to gather and synthesize data and feedback to improve usability, solve problems and inform product strategy at every stage of the design and development process. This position develops the process/approach for tackling a design problem, using known methods; anticipates problems and explores new patterns and practices, enhancing methodological toolkit. This research adds context and insight to the design process; paving the way to products that are useful, usable, frictionless and delightful. This role is responsible for designing, planning and executing the research plan including screeners, surveys, usability testing, focus groups, interviews, field visits, ethnography studies, competitive analysis, cognitive walkthroughs, task analysis, journey development and persona building. Researchers are storytellers who can visualize and present findings in a concise narrative to stakeholders, partners and product owners.

Requirements

Bachelor's degree in cognitive or experimental psychology, human computer interaction, human factors, Digital Design, Human Resources, Industrial Organizational Psychology, Market Research or related field and Five (5) years experience as a UX User Researcher or similar role
Or High School Diploma or GED and Nine (9) years experience as a UX User Researcher or similar role
Strong and capable engagement in standard research processes with experience in qualitative and user-centered design research methodologies
Strong Knowledge of UX and user centered design practices
Familiarity of quantitative behavioral analysis and statistics
Familiarity with Service Design and Product Management Process
Ability to interpret and ensure compliance with applicable rules, regulations, and industry guidance
Active Listening: Thoughtfully listen to research participant feedback
Analytical Mindset: find ways to use the data available to you to problem solve and identify root cause
Communication: translate data and findings as clearly as possible, and as conscientiously and respectfully as possible
Creativity: come up with new ways to collect data, new ways to view it, and how to best use it in the research process
Critical Thinking: Identify anomalies in data and make corrections or clarifications to ensure accurate and reliable reporting
Direction: Ability to work autonomously, with direct guidance
Organization: Efficient storage of raw data and deliverables
Peer Review: Submits research for peer review
Problem-Solving: suggest solutions to the experience gaps they have observed
Teamwork: demonstrate willingness to collaborate, provide and receive constructive feedback and help team members when it is needed and successfully collaborate and work with the larger UX and product teams
Time management: Manage multiple phases of a project to increase efficiency

Responsibilities

Plans and executes customer research throughout the design and development lifecycle, from early strategic direction through post-release validation
Researches personas and investigate behavior
Collaborates with internal teams using research findings to improve products
Works closely with marketing, product management and design teams to identify research topics
Participates in recruitment activities for user research
Plans and implements the overall user research strategy and methods for specific projects assigned to them
Formulates surveys and analyzing survey data
Plans and executes moderated and unmoderated usability exercises
May act as a resource to associates with less experience
Clearly communicates research findings to internal stakeholders
Submits research finding for peer review
Conducts reviews of peer’s research findings
Shares insights to drive feature roadmaps, prioritization and continuous improvement
Partners with User Experience (UX) Design, Product and the lines of Business Partners to explore customer issues and big questions Researchers can dig into
Analyzes data to extend a key finding to an insights
Maps trends to current work in flight or solutions
Ensures compliance with risk management programs, rules and regulations, and cybersecurity practices; identifies opportunities for and supports process improvements; applies disciplined change management practices