Digital Experience Manager

SOREL•Portland, OR

3d•Hybrid

About The Position

The SOREL Digital Experience Manager is responsible for creating and optimizing a best-in-class digital shopping experience that drives engagement, conversion, and customer loyalty across Sorel's direct-to-consumer eCommerce channels. This role oversees website experience strategy, onsite merchandising execution, customer journey optimization, and cross-functional initiatives that elevate both brand presentation and business performance. The ideal candidate combines strong digital merchandising, UX, analytics, and project management capabilities with a deep understanding of consumer behavior and premium footwear/apparel brands. They are equally comfortable analyzing performance data, coordinating website launches, and advocating for customer-centric improvements.

Requirements

Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
Experience working with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred.
Strong understanding of customer journeys and conversion optimization.
Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
Familiarity with eCommerce platforms and content management systems. Salesforce Commerce Cloud preferred.
Strong project management and organizational skills.
Excellent communication and stakeholder management abilities.

Responsibilities

Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
Champion customer-first thinking and continuously advocate for experience improvements.
Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
Manage the ecommerce site calendar, balancing competing business needs.
Coordinate execution of homepage updates, seasonal campaigns, promotional events, and product launches.
Ensure brand consistency and storytelling are effectively represented across digital experiences.
Work closely with Creative and Content teams to deliver engaging customer experiences.
Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
Analyze product and category performance to optimize placement and customer engagement.
Monitor and report on key performance indicators including but not limited to conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc
Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
Develop recommendations and business cases for onsite UX and technology enhancements.

Benefits

401k plan plus a generous company match
medical
dental
vision
life Insurance
disability
flexible spending accounts
health savings account
an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
EAP + which is free and confidential 24/7/365 counseling services
extensive wellness benefits
employee discounts
a generous time off program