Digital Experience Manager - Construction

Universal Forest Products, Inc.•Charlotte, NC

26d•Onsite

About The Position

We're seeking a Digital Experience Manager to lead digital marketing & digital experience initiatives for industries including construction, RV, cargo, and commercial environments (e.g. retail environments & furnishings, architectural millwork, and turnkey store rollouts). Targeting key audiences ranging from builders and OEMs to specialty fabricators and commercial clients, this role ensures every digital touchpoint delivers clarity, accuracy, and accessibility-in line with how each industry operates. You will own UFP Construction's digital presence & MarTech stack- from websites and social media profiles to marketing operations tools like HubSpot and Looker Studio-helping key audiences find and engage with the tools and resources they need. You'll do this as part of a collaborative team, working closely with peers across marketing, IT, sales, and operations as well as managing external partners on key projects and deliverables. Your digital storytelling will connect our components and services to real-world applications, clearly reflecting the depth and scale of our construction and commercial business. Location: Onsite in Charlotte, NC

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
5+ years in digital marketing, website and social media management, or customer experience roles-preferably in construction, building products, RV/cargo components, commercial retail environments, or other B2B sectors.
Proficiency with CMS platforms such as WordPress, Shopify, HubSpot or similar.
Advanced experience with CRM (HubSpot or similar)-including campaign creation, workflow design, dashboards, and reporting.
Hands-on experience training teams on CRM/automation platforms.
Proven track record managing B2B social media and digital campaigns.
Solid understanding of multi-industry dynamics: construction's project-driven cycles, RV/OEM purchasing, commercial rollouts, architectural millwork, and retail environment timelines.
Strong working knowledge of SEO/SEM, Google Analytics (GA4), and marketing performance metrics.
Excellent project management, communication, and cross-functional collaboration skills.

Responsibilities

Maintain company websites (built on WordPress and HubSpot), ensuring technical information, installation guides, case studies, and product resources are accessible for our key audiences.
Grow and manage social channels (LinkedIn, Instagram, Facebook, YouTube), publishing tailored content, monitoring engagement, and unifying messaging across sectors.
Capture and craft real-world customer success stories, demonstrated environment solutions, and components used in architectural, commercial, and industrial projects.
Measure and optimize performance using web and social media analytics as well as CRM and sales data.
Serve as segment admin & strategic lead for HubSpot, overseeing marketing automation, workflows, lead capture, and campaign reporting.
Create targeted campaigns (email, social, SEO/SEM) crafted for contractors, OEMs, specifiers, and commercial customers.
Build nurturing workflows suited to project-based construction cycles, OEM purchasing patterns, and multi-location retail rollouts.
Provide HubSpot training and support to sales, marketing, and operations teams, driving adoption and best practices.
Participate in the development of interactive tools (e.g., ROI calculators, configuration tools) that support accurate purchasing and installation decisions across served industries.
Ensure digital resources - sales tools, CRM data, etc. -- are comprehensive, reliable and readily available for field teams and office-based users alike.
Generate actionable analytics insights to continuously improve UFP Construction's digital experience and prioritize the most impactful marketing investments.
Work as an integral part of a cross-functional team collaborating with Marketing, IT, Sales, and Operations to deliver seamless digital experiences for construction, RV, cargo, and commercial environments.
Establish digital asset governance-ensuring brand consistency while customizing messaging for each vertical.
Oversee the segment's adherence to corporate web standards policies - ensuring privacy standards, legal compliance, brand integrity and accessibility best practices are maintained across all web properties.
Stay informed on industry and digital trends (e.g., BIM in construction, spec-centric marketing in commercial rollouts) to maintain thought leadership.