Digital Experience Lead

Multnomah Athletic Club•Portland, OR

4d•$65,000 - $85,000•Onsite

About The Position

The Multnomah Athletic Club (MAC) is seeking a Digital Experience Lead. This lead will be the Communications team's technical expert for member-facing digital platforms and experiences. In this role, you'll manage and optimize the MAC's digital ecosystem, including the website, mobile app, email marketing platform, analytics infrastructure, and digital communication technologies. You'll combine technical expertise, digital production, analytics, and user experience best practices to create seamless, engaging, and accessible experiences for members across all digital touchpoints. Working closely with Communications, Technology, Membership, Athletics, Events, and other stakeholders, you'll play a key role in strengthening member engagement while advancing the club's digital communications capabilities. This is an ideal opportunity for a technically savvy digital professional who enjoys solving problems, leveraging data to drive decisions, and building meaningful digital experiences that serve a vibrant membership community.

Requirements

Bachelor's degree in Communications, Marketing, Digital Media, Information Systems, Web Development, Computer Science, User Experience, or a related field; equivalent experience may be considered.
Three or more years of experience managing websites, digital platforms, analytics, email marketing, or front-end digital experiences.
Experience with content management systems, preferably Liferay or comparable enterprise CMS platforms.
Experience coding and deploying HTML email campaigns using Mailchimp or similar email marketing platforms.
Hands-on experience with web analytics, SEO, and reporting platforms, including Google Analytics and related tools.
Experience supporting digital projects and platform enhancements from concept through implementation.
Strong proficiency in HTML, CSS, responsive design, and modern web publishing practices.
Working knowledge of JavaScript and front-end web technologies.
Understanding of website accessibility standards (WCAG 2.1 AA), user experience principles, and SEO best practices.
Experience with analytics implementation, reporting, and performance measurement.
Practical experience using AI-powered tools and automation technologies to improve productivity and effectiveness.
Strong analytical, troubleshooting, and problem-solving abilities.
Excellent project management and organizational skills with the ability to manage multiple priorities.
Strong written and verbal communication skills with the ability to explain technical concepts to non-technical audiences.
Collaborative mindset and ability to work effectively with stakeholders across departments.
Curiosity, initiative, and a passion for continuous learning and digital innovation.

Nice To Haves

Experience with project management platforms such as Asana, Airtable, or Monday.com is preferred.
Experience working in hospitality, membership, nonprofit, recreation, or member-based organizations is a plus.

Responsibilities

Serve as the primary administrator and subject matter expert for the club's website, mobile app, email marketing platform, and related engagement technologies.
Build, maintain, and optimize website pages, forms, content modules, landing pages, and digital experiences.
Manage site navigation, information architecture, search functionality, accessibility compliance, and overall user experience.
Maintain publishing workflows, governance standards, and platform documentation.
Partner with Technology and external vendors to support enhancements, integrations, upgrades, and troubleshooting.
Identify opportunities to leverage automation and AI tools to improve workflows, quality assurance, reporting, and efficiency.
Conduct regular audits to ensure digital content remains accurate, accessible, user-friendly, and aligned with brand standards.
Build and deploy email campaigns, newsletters, landing pages, event registrations, and other digital communication assets.
Manage publishing across the website, mobile app, email, and digital signage platforms.
Support communications campaigns through technical production, testing, and quality assurance.
Maintain audience segmentation, email list management, tagging structures, and campaign tracking standards.
Ensure digital communications are timely, accurate, accessible, and optimized for performance.
Collaborate closely with content creators, designers, and stakeholders to bring communication initiatives to life.
Serve as the Communications team's lead resource for digital analytics, measurement, and reporting.
Administer and maintain analytics and reporting tools, including Google Analytics, Google Tag Manager, Search Console, Looker Studio, Microsoft Clarity, and SEO auditing tools.
Monitor website traffic, email performance, search visibility, engagement trends, and user behavior.
Create dashboards, recurring reports, and performance insights for leadership and stakeholders.
Analyze user behavior data to identify opportunities for improved engagement and digital experience optimization.
Translate performance metrics into actionable recommendations that improve communication effectiveness and member engagement.
Identify opportunities to enhance website usability, content discoverability, accessibility, and conversion performance.
Conduct SEO reviews, accessibility assessments, and performance audits.
Test and evaluate new features, tools, and user experience enhancements.
Support implementation of approved digital initiatives from planning through launch.
Stay current on emerging technologies, digital trends, AI capabilities, and best practices to help guide future improvements.