Digital Experience Lead

Asahi Kasei•Glenview, IL

16h•$85,000 - $90,000•Hybrid

About The Position

We are currently looking for a Digital Experience Lead to join our team at AKBA in Glenview, IL! The individual in this role will lead and enhance our digital marketing programs and online customer experiences – overseeing marketing automation platforms, CRM data management, corporate website updates, landing page creation, digital advertising, and analytics – to engage customers throughout their lifecycle and drive business growth. If you are a data-driven marketer with strong technical expertise in Salesforce platforms and web content management, combined with creative skills in content and design, who can optimize campaigns and ensure a consistent, impactful digital presence across all channels, please apply to join our growing company!

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Media or a related field.
5+ years of experience in digital marketing or marketing communications, with hands-on responsibility for marketing automation, website management, and campaign execution (B2B experience in the life sciences or pharmaceutical industry is a plus).
Proven expertise in Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot).
Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, etc.) and Salesforce Einstein Analytics (or similar marketing analytics tools) is highly preferred.
Experience managing and updating corporate websites and building landing pages using a content management system (CMS) or HTML/CSS.
Basic understanding of SEO principles and web design/user experience best practices.
Proficiency in digital advertising platforms (for example, Google Ads and LinkedIn Campaign Manager) and experience using web analytics tools (e.g., Google Analytics) to monitor performance and derive insights.
Basic graphic design skills and a good eye for visual presentation. Experience with design and content creation tools such as Adobe Creative Suite (e.g., Photoshop, Illustrator) or other multimedia tools to produce and adjust marketing visuals is beneficial.
Strong analytical skills with the ability to interpret data and marketing metrics to drive decision-making.
Excellent project management and organizational skills, capable of managing multiple campaigns and deadlines simultaneously while maintaining high attention to detail.
Outstanding written and verbal communication skills. Able to clearly convey marketing plans and performance results to stakeholders at various levels of the organization.
Collaborative team player who can work effectively across departments and with international teams.
Self-motivated and proactive in driving projects forward, with a creative problem-solving mindset and adaptability to changing strategies or priorities.
Professional certifications or training related to digital marketing (e.g., Salesforce Marketing Cloud/Pardot certifications, Google Ads certification) are a plus.

Responsibilities

Integrated Digital Campaigns: Coordinate the execution of integrated B2B digital marketing campaigns (email, website, social media, and digital advertising) to generate qualified leads and reinforce brand awareness across the customer journey. Coordinate campaign calendars and ensure each initiative is properly targeted to prospects or customers at appropriate lifecycle stages, from initial engagement through retention.
Marketing Automation & CRM Management: Administer and optimize the company’s marketing automation tools – specifically Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud – to build and manage automated email programs and customer journeys. Set up segmentation, triggers, and workflows for lead nurturing and lifecycle campaigns. Maintain and improve the Salesforce CRM database by ensuring data integrity, proper segmentation of contacts, and effective syncing of information between marketing and sales. Monitor lead scoring and distribution to make sure marketing-qualified leads are captured, tracked, and handed off to the sales team in a timely manner, along with relevant insights.
Website Upkeep & Landing Pages: Generate the creation of dedicated landing pages for marketing campaigns, product promotions, and events using content management tools to ensure a user-friendly experience and effective conversion of visitors into leads. Optimize web pages and landing page layout for engagement and track performance metrics (traffic, form submissions, etc.) associated with these pages.
Digital Advertising & SEO: Oversee digital advertising initiatives on platforms such as Google Ads, LinkedIn, and relevant industry channels. Coordinate the development of ad content and manage bid strategies. Ensure that online ads and sponsored content are targeted effectively to the desired audiences. Monitor ad performance and conversion data, adjusting keywords, targeting, creative, and spend to maximize ROI while maintaining consistency with brand standards.
Analytics and Insights Reporting: Leverage analytics tools to track and evaluate digital campaign performance and user behavior across our digital channels. Monitor key metrics such as email open/click rates, website traffic, landing page conversion rates, and advertising ROI. Analyze trends and prepare regular reports or dashboards to communicate results and insights to stakeholders. Use data-driven findings to recommend and implement optimizations for ongoing campaigns, website improvements, and overall digital strategy.
Content Creation: When necessary, apply basic graphic design or HTML skills to customize marketing assets or page layouts to meet campaign objectives and timelines.
Cross-Functional Alignment: Work cross-functionally with other teams to align digital marketing initiatives with overall business goals and product campaigns, support product launches, promotions, and account-based marketing efforts via digital channels.
Continuous Improvement & Innovation: Stay up to date with the latest trends and best practices in digital marketing, marketing automation, CRM, web technologies, and analytics. Proactively research new tools, features, or techniques (for example, updates in Salesforce Marketing Cloud capabilities, new social media advertising formats, or improvements in SEO/SEM strategies) that could enhance our marketing efforts. Recommend and implement approved enhancements to our digital marketing approach, embracing innovative strategies to improve customer engagement, lead generation, and overall marketing efficiency.
Additional Duties and Responsibilities : Perform special projects as assigned and assist with other marketing initiatives as necessary to support the team and organization.