Digital Experience Lead

Zoom

4d • Hybrid

About The Position

You will lead the design and optimization of our website experience. You’ll shape intuitive user journeys that drive engagement and conversion. Your work will connect visitors to meaningful outcomes. Our team creates every aspect of the digital experience across our website. We collaborate closely with marketing, product, and engineering. Together, we ensure our digital spaces inform and inspire.

Requirements

• Demonstrate 10+ years of experience improving conversion and engagement through website optimization and digital strategy.
• Show 5+ years owning end-to-end digital experience for a global or multi-audience website.
• Bring 3+ years of experience leading or managing cross-functional teams.
• Communicate with clarity and impact through excellent storytelling and copywriting skills.
• Collaborate effectively across marketing, engineering, and analytics teams.
• Apply data insights and experimentation to guide website decisions and improvements.
• Use web analytics tools and SEO principles to enhance performance and visibility.
• Hold a degree or equivalent practical experience in marketing, communications, or a related field.

Nice To Haves

• Demonstrate experience with contemporary CMS and experimentation tools, such as Optimizely.
• Demonstrate expertise with web analytics platforms (e.g., Amplitude, GA4) and possess deep knowledge of behavioral data, funnel analysis, and user journey insights.
• Possess experience in marketing and data infrastructure, including tag management and event instrumentation, to support measurement and optimization effectively.

Responsibilities

• Defining and delivering a clear website strategy and roadmap, prioritizing user experience alongside objectives aligned with organizational growth.
• Designing and refining digital pathways to enhance interaction, boost conversion rates, and simplify navigation for users.
• Collaborating with marketing and product teams ensures messages and content remain consistent across all communication channels.
• Integrating data insights and SEO practices ensures organic growth of exceptional quality.
• Driving continuous testing and refining processes to deliver an integrated and effective website experience.

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree