Digital Experience Design Senior Manager

Booz Allen Hamilton•McLean, VA

5d•$142,900 - $266,000

About The Position

The Digital Experience Design Senior Manager is a strategic and hands-on design leader responsible for defining and delivering the future of Booz Allen's digital experiences. This role merges digital experience strategy, strong visual and interface design, and UX fundamentals, with a focus on the web channel as a key platform for audience engagement, brand storytelling, and lead generation. The manager will set the vision for modern, engaging digital experiences, primarily for the website and its role in broader marketing and sales journeys. They will lead a multidisciplinary design team, establish experience standards and design systems, and collaborate with brand and creative teams to transform content and creative assets into compelling, intuitive digital experiences. This is a player-coach role, requiring leadership through strategy and influence while also being hands-on in developing experience concepts, providing design direction, and contributing directly to design work when necessary. The role involves close partnership with marketing, creative, content, production, analytics, and technology teams to deliver cohesive, high-impact digital experiences. U.S. citizenship is required due to the nature of the work performed.

Requirements

10+ years of experience in digital experience design, web design, visual or interface design, or UX design, including leadership responsibility
Experience designing polished, modern, content-rich digital experiences for major brands, organizations, or marketing properties at large scale, built on enterprise content management systems
Experience with visual and interface design skills, including typography, layout, composition, responsive design, interaction, and the effective integration of imagery, video, and motion
Experience with UX fundamentals, including information architecture, interaction design, usability, accessibility, and user-centered design principles
Experience translating brand systems, content, and creative assets into effective digital interfaces and experiences
Experience defining, implementing, and evolving digital design systems and UI pattern libraries
Experience leading design teams and delivering digital experiences at enterprise scale, including providing design direction and critique while remaining comfortable contributing directly to design work
Knowledge of analytics, A/B testing, performance optimization, digital channel metrics, and experience measurement
Ability to present a portfolio of visually compelling digital experiences, including marketing websites, content experiences, or other brand-led web work demonstrating strong visual and interface design judgment, UX fundamentals, and high-quality execution
Bachelor's degree
U.S. citizenship is required

Nice To Haves

Experience working in or closely with digital agencies, design studios, or other environments with a strong emphasis on high-quality digital experience design
Experience in B2B or B2G environments with complex subject matter and longer, relationship-driven customer journeys
Experience integrating digital experience design with content strategy, SEO, and digital analytics
Experience with experimentation, personalization, or journey orchestration platforms such as Adobe Target
Experience with email marketing and marketing automation platforms such as Marketo or Salesforce Marketing Cloud
Experience with enterprise CMS platforms such as AEM or Contentful
Experience designing experiences within component-based or modular web platforms
Knowledge of data ecosystems, including customer data platforms and data lakes
Knowledge of accessibility standards, including WCAG

Responsibilities

Define and evolve the digital experience vision across web and adjacent channels, translating business, audience, and brand goals into clear experience strategies and roadmaps.
Set the experience and interface design direction for Booz Allen's digital presence, creating modern, engaging experiences that combine strong visual storytelling with intuitive UX.
Lead the design of marketing pages, thought leadership, and other content-rich experiences using layout, typography, imagery, interaction, and motion to elevate audience engagement.
Partner with brand and creative teams to translate brand standards, campaigns, content, and creative assets into cohesive and effective digital experiences.
Provide hands-on design direction and feedback, raising the quality of concepts and finished experiences while encouraging designers to explore new approaches and push beyond established patterns when appropriate.
Own the web experience strategy, including site architecture, navigation, content models, experience patterns, and continuous optimization to improve engagement and performance.
Apply strong UX principles, including information architecture, interaction design, responsive design, usability, and accessibility, to ensure experiences are both compelling and intuitive.
Establish and evolve an enterprise design system and UI pattern library that enables consistency and scalability while supporting flexibility and innovation.
Use audience insights, analytics, experimentation, and research to inform design decisions, define experience metrics and KPIs, and continuously optimize digital experiences.
Lead and develop a multidisciplinary experience design team and serve as a strategic advisor to marketing and business stakeholders, setting a high bar for design quality, collaboration, and execution.