Digital Experience Co-op

Nova Scotia Power • Halifax, NS

4d • Onsite

About The Position

Nova Scotia Power is seeking a Digital Experience Co-op to join our Marketing team for the Fall term. This role offers a unique opportunity to gain hands-on experience managing and enhancing a high-traffic customer website while working alongside teams across Marketing, Communications, and Customer Experience. You'll contribute to meaningful projects, gain exposure to digital technologies and customer experience strategies, and receive coaching and mentorship from experienced professionals who are invested in your growth and development.

As a Digital Experience Co-op, you'll play an active role in supporting the day-to-day operation and continuous improvement of our company website, helping deliver a seamless and engaging digital experience for our customers.

This role provides valuable exposure to how a large organization operates and how different teams work together to deliver exceptional customer experiences. As part of our commitment to safety, you will be responsible for your own safety and that of your co-workers by following all Occupational Health and Safety Rules and Regulations.

Requirements

• Are enrolled in a Business Administration, Public Relations, Communications, Computer Science, Web Development, UI/UX Design, or Commerce program and be in at least the second year of study.
• Have an interest in digital marketing, customer experience, website management, or digital strategy
• Are proficient with Microsoft 365 applications including Word, Excel, PowerPoint, and Teams

Nice To Haves

• Experience working on a website, web application, mobile app, or similar digital project through coursework, co-op, personal projects, or employment is an asset
• Exposure to website analytics tools such as Google Analytics (GA4), Hotjar, or similar platforms is an asset.
• Knowledge of the industry sector and Salesforce is considered an asset.
• The ideal candidate is action-oriented, organized, and skilled at balancing priorities.
• They can work independently but are also team players who enjoy building relationships and work well with cross functional teams.

Responsibilities

• Update and maintain website content using the Content Management System (CMS)
• Support website enhancement initiatives, including landing pages, site improvements, and digital customer experience projects
• Use tools such as Google Analytics 4 (GA4) and Hotjar to help monitor website performance and identify opportunities for improvement
• Conduct website audits to assess usability, content quality, accessibility, and customer experience
• Research digital trends and customer experience best practices to identify innovative ideas and recommendations
• Collaborate with cross-functional teams
• Contribute to projects involving technology enhancements and digital innovation
• Support operational and administrative tasks related to digital experience initiatives

Benefits

• Networking & Growth: Join a network of current and former co-op students and build connections through biweekly events such as keynote speaker series, coffee chats, volunteer opportunities, and social activities.
• Comprehensive Onboarding: Start your term with confidence through our engaging onboarding program, which includes facilitated group orientation sessions, a Student Handbook, and a Technology Guide designed to set you up for success from day one.
• Community Engagement & Giving Back: Get involved through mentoring opportunities, employee resource groups, volunteer programs, fundraising-matching initiatives, and various committees that support the communities where we live and work.
• Meaningful Project Experience: Contribute to impactful digital initiatives and have the opportunity to bring your ideas forward while helping shape the online experience for Nova Scotia Power customers.
• Hands-On Learning & Development: Gain real-world experience managing and optimizing a customer-facing website while developing skills in digital analytics, customer experience, website enhancement, and digital marketing best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed