Digital Experience and Customer Data Platform (CDP) - Senior Manager

PwC•Charlotte, NC

About The Position

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty. Growing as a strategic advisor, you leverage your influence, expertise, and network to deliver quality results. You motivate and coach others, coming together to solve complex problems. As you increase in autonomy, you apply sound judgment, recognising when to take action and when to escalate. You are expected to solve through complexity, ask thoughtful questions, and clearly communicate how things fit together. Your ability to develop and sustain high performing, diverse, and inclusive teams, and your commitment to excellence, contributes to the success of our Firm. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Craft and convey clear, impactful and engaging messages that tell a holistic story. Apply systems thinking to identify underlying problems and/or opportunities. Validate outcomes with clients, share alternative perspectives, and act on client feedback. Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations. Deepen and evolve your expertise with a focus on staying relevant. Initiate open and honest coaching conversations at all levels. Make difficult decisions and take action to resolve issues hindering team effectiveness. Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. The Opportunity As part of the Digital Experience Content Hub team you lead the charge in transforming customer engagement through innovative marketing strategies. As a Senior Manager, you drive large-scale projects and foster operational excellence, leveraging your strategic advising skills to influence outcomes and deliver exceptional results. This role offers the chance to work at the forefront of digital marketing, utilizing cutting-edge technologies and methodologies to create impactful customer experiences.

Requirements

High School Diploma
At least 6 years of experience in martech, CDP, CRM, data engineering, or marketing analytics

Nice To Haves

Bachelor's Degree in Marketing, Business Communications, Advertising preferred
Certification(s) preferred: Adobe Experience Platform Sales Accreditation, Adobe Real-Time Customer Data Platform Business Practitioner Professional, Adobe Customer Journey Analytics Business Practitioner Professional
Demonstrating in-depth experience with Customer Data Platforms
Architecting end-to-end AEP/RTCDP dataflows
Building 360-degree customer profiles for analytics
Managing projects across the entire lifecycle
Applying audience-based digital marketing experience